Launched in 2004, Shopify is the most reliable eCommerce software in the sector. It has 14% of the market share in the UK, and this critical mass drives consumers to the many small businesses that use its site. If you are looking to migrate, your Facebook business is likely successful, and there is a recognition that you want more of the features and flexibility that Shopify offer. It is possible to have Shopify and still have your Facebook channel too, so it is possible to enjoy the best of both worlds.
Integrate the accounts
The best way to move your Facebook business to Shopify is to integrate the stores. You already know about the Facebook Business Manager Account and your Facebook Shop. Now, you need your Shopify account.
When you have completed the initial set-up of your Shopify account, you will want to purchase the domain name for your store. By purchasing this domain name, you create a professional look for your business. Also, when purchasing the domain name, you can upload this to your Facebook Business Manager Account, and it will become a verified domain, and you can migrate data across.
There are three options for migrating your data. You can manually migrate your inventory, seek the assistance of a third party or use the automated migration within Shopify.
While time-consuming, there is a strong case for manually transferring your inventory to your new Shopify account. The primary reason is that you have specific hopes for the way you set up your eCommerce site, and the details you want to include are more refined in your new store. Therefore, to make the most of the features, you are best to set up the structures afresh. You can then mirror this set up on Facebook by activating the channel in Shopify and publishing this to your page.
The next best option is to seek third-party support in the migration of your business if you are concerned that you may suffer disruption with the move.
Creating your effective e-Commerce site
Once you have decided to make a move and committed to a Shopify account and domain, it is time to create an effective online store.
Upload your details
Step one is to provide all the information required to ensure your business functions. From contact details through to billing, the Shopify admin page guides you to insert the necessary data.
The next step is to customize your store. Customization is likely one of the reasons you are looking to move across to Shopify. You are allowed to develop your online marketing presence with a clearly defined brand. Therefore, you can customize the services you offer and the look of your store.
Choosing your store’s aesthetic is no small matter and overlaps with the marketing efforts you need to undertake to let your established customers know where you are.
As part of this customization, you should also set up notifications and abandoned emails. You will find options under settings. You want to receive an instant notification when you have an order to fulfill. Equally, if there is an abandoned cart, you want to send a set email in a specific time frame, which again is available under settings.
Structure your inventory
You then need to start adding products to your site. As previously noted, you can automatically transfer your inventory across. However, manually uploading your inventory offers the chance to structure your store effectively. Categorization of your products and subcategories are significant in your sales success. The logic of your organization needs to match the expectation of your audience. A supermarket hires experts to organize their shop floor in a way that is most likely to result in a buy, and an online store should take this as seriously. It might even be time to do some user testing before opting for a menu structure.
Set up Shopify payment
You can keep your Facebook cart active, and it is probably wise to do so. It will take a while for your customers to make the leap with you, and you don’t want them to think you have disappeared altogether. You can learn more about setting up your Facebook integration on the Shopify site.
Setting up Shopify payments is made easy on the site. Just be sure, when using Shopify’s payment portal, that you are fully versed in the fees you are charged. Also, take account of any shipping and taxes.
Then, before you market to your customers, ensure you test your ordering and payments system to see that it is working fine.
Let the world know
Then, as a last step, once the integration is complete, organize a marketing campaign for your Facebook customers using targeted ads built into the social media site. You will want your loyal customers to transfer over to your main Shopify shop, preventing any disruption to the success you have already achieved.
Laura McLoughlin is a Digital PR with past experience as a website editor and writer. Away from the keyboard, you can find her binging nature documentaries and dreaming up travel plans. Laura works with Glaze Digital in Northern Ireland.