by Donna Amos You’re in the process of making your solopreneur dreams come true. There are a million questions to ask yourself as you roll out your plans. One of the biggest, most important decisions is what to name your business. We’ve got a few tips for naming your business.  The Story Behind […]
Author: Donna Amos
How to Develop a Strategic Plan for Business Development
 by Donna Amos A sound strategic plan provides a business’ management the ideal roadmap to align its functional activities to reach the predetermined goals. With such a plan, it’s easy to guide the decision-making process when determining the budget requirements and increase operational efficiency. Crafting a formidable strategic plan is a colossal task that […]
10 Thanksgiving Marketing Ideas for Solopreneurs
by Donna Amos Thanksgiving doesn’t need to get lost between your big Halloween and Christmas holiday marketing events. It’s not a time to slack off just because you think the bigger sales are coming in December. Bargain hunters are ready to shop. We have 10 Thanksgiving marketing ideas for solopreneurs. Offer Early Black Friday And […]
6 Halloween Marketing Ideas
by Donna Amos October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your business. Here […]
3 Successful Cold Email Marketing Examples
by Donna Amos  Being successful with cold email is tricky business and in a lot of cases you may not be successful right from the start. The good news is that there are cold email strategies that you can use that will allow you to start strong, and give you the opportunity to generate […]
Tools to Help Solopreneurs Be More Productive
by Donna Amos  The path to success for new business owners getting started without the benefit of a staff and a large startup budget is paved with tools designed to make solopreneurs productive. Given that time and money are always highly-prized commodities in short supply for most entrepreneurs, accessing effective business tools can mean […]
What are the Most Common Social Media Questions and Answers
by Donna Amos  There is always something to learn, whether you are a solopreneur starting social media marketing or in a big company with vast marketing experience. Some questions might seem simple to ask, but the answers will put you in a better position to improve your fan base, run your campaign successfully, and […]
COVID-19 and Effective Social Marketing Strategies
 Social Networks, Marketing and a Global Pandemic The world is nothing like it used to be at this moment in time. The global COVID-19 pandemic has changed everything everywhere for the time being. The reality is, too, that things may never go back to the way they used to be. This influences all aspects […]
Designing Your Website for Your Customers
by Donna Amos  Now that your business is up and running, it is time to go about designing your website so that it is both awesome and effective to help get the word out about your brand as well as attract prospective customers. In fact, an effective website, which is one that puts you […]
How to Stand Out As a Solopreneur
by Donna Amos  Building a business as a solopreneur can be fun, yet overwhelming. The most important job you have is working to stand out among the competition. This requires the right amount of focus so that you are continuously working toward more leads and sales inside your business. Here are tips that will […]