Author: Donna Amos

Donna Amos is passionate about helping Solopreneurs grow their business using everything digital and publishing. She has 30 years experience in sales and marketing for small business. She believes the best gift you can give another is a word of encouragement.

Why Should Your Website Have a Blog?

by Donna Amos If your business strategy includes inbound marketing, business blogging is essential. If you’re new to inbound marketing or blogging, you may have some questions. Why should your website have a blog? What is it? Why do we do it? What’s the goal of it all? According to HubSpot, “Business blogging is a […]

CONTINUE READING Why Should Your Website Have a Blog? 4 min read

Social Selling: How to Generate Leads and Sales

by Donna Amos Leads are life to your business. Leads are potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. When thinking about how to generate leads on social media, consider that 76% of buyers are ready to have […]

CONTINUE READING Social Selling: How to Generate Leads and Sales 5 min read

Social Media Trends to Watch For in 2019

by Donna Amos Social media is here to stay in a big way. One of the best ways for businesses to connect with a target audience is to maintain an active presence on social media channels. The era of, “My business is open, come and see me” is long over. Now, savvy business owners know […]

CONTINUE READING Social Media Trends to Watch For in 2019 4 min read

How the LinkedIn Algorithm Works

by Donna Amos When you visit LinkedIn or the LinkedIn app, you see your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow. However, your LinkedIn feed does not show every post from your entire network. It only shows content that LinkedIn judges […]

CONTINUE READING How the LinkedIn Algorithm Works 3 min read

Tools to Help You Find Content That Will Engage Your Readers

by Donna Amos Successful content marketing involves producing quality content that your readers want to read. If the most well-written piece you could possibly produce doesn’t resonate with your audience, it’s useless. While simply writing on topics relevant to your business niche seems adequate, it is really like shooting in the dark. You need to […]

CONTINUE READING Tools to Help You Find Content That Will Engage Your Readers 4 min read

5-Step Pinterest Promoted Pin Traffic Plan

by Donna Amos Advertising on various social media channels requires a different approach for each channel. Google+ handles things differently than Facebook or LinkedIn; and their audiences vary. If your audience is mainly female and attracted to visual demographic categories like fashion, home decor, or fitness, you’ll likely find them on Pinterest. 80% of Pinterest […]

CONTINUE READING 5-Step Pinterest Promoted Pin Traffic Plan 5 min read

How to Use Facebook Live to Grow Your Business

by Donna Amos Since being launched in April 2016, Facebook Live rose to overtake YouTube as the #1 video streaming service on the Internet. Facebook also has 2 billion monthly users as of June 2017. That’s more than any other social network. So, using Facebook Live to grow your business seems like a no-brainer. Most businesses recognize the […]

CONTINUE READING How to Use Facebook Live to Grow Your Business 3 min read
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