by Donna Amos Video is THE number one component in marketing that catches and keeps users’ attention, whether it be on your website or social media posts. And video editing apps are getting better all the time, with new releases coming all the time. Here are some suggested video editing apps for your Apple or […]
by Donna Amos If your business strategy includes inbound marketing, business blogging is essential. If you’re new to inbound marketing or blogging, you may have some questions. Why should your website have a blog? What is it? Why do we do it? What’s the goal of it all? According to HubSpot, “Business blogging is a […]
by Donna Amos Leads are life to your business. Leads are potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. When thinking about how to generate leads on social media, consider that 76% of buyers are ready to have […]
by Donna Amos What does the future of marketing hold for this year and beyond? Are new trends worth following or are they simply passing fads? Marketers don’t need to pull the trigger on a trend just because it’s shiny and new. We need to make sure it’s actually the correct move for our marketing […]
by Donna Amos Social media is here to stay in a big way. One of the best ways for businesses to connect with a target audience is to maintain an active presence on social media channels. The era of, “My business is open, come and see me” is long over. Now, savvy business owners know […]
by Donna Amos When you visit LinkedIn or the LinkedIn app, you see your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow. However, your LinkedIn feed does not show every post from your entire network. It only shows content that LinkedIn judges […]
by Donna Amos Successful content marketing involves producing quality content that your readers want to read. If the most well-written piece you could possibly produce doesn’t resonate with your audience, it’s useless. While simply writing on topics relevant to your business niche seems adequate, it is really like shooting in the dark. You need to […]
by Donna Amos Everyone seems to be writing a book these days. Moreover, every business consultant seems to be advising business owners of every type and industry to write a book. Is there really a need for more books about your industry expertise? Maybe not, but there is a need for YOUR book. Books are […]
by Donna Amos Advertising on various social media channels requires a different approach for each channel. Google+ handles things differently than Facebook or LinkedIn; and their audiences vary. If your audience is mainly female and attracted to visual demographic categories like fashion, home decor, or fitness, you’ll likely find them on Pinterest. 80% of Pinterest […]
by Donna Amos Since being launched in April 2016, Facebook Live rose to overtake YouTube as the #1 video streaming service on the Internet. Facebook also has 2 billion monthly users as of June 2017. That’s more than any other social network. So, using Facebook Live to grow your business seems like a no-brainer. Most businesses recognize the […]
