Photo credit: ThisIsEngineering on Pexels by Lucy Render-Kaplan Social media managers are in an interesting position, navigating through Covid-19. There is much uncertainty about how to post, what to post without coming off as insensitive, and finding the right balance between acknowledging the sensitive time we are living through and trying to keep business afloat. […]
Image credit: Freepik by Lucy Render-Kaplan Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, but it can also strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, […]
by Lucy Render-Kaplan | Featured Contributor Social media has already done more for marketers and sales teams than traditional marketing can do, and in less than half the time. Not only can social drive people to your website (or any landing page you’d like them to visit, really!) but it exposes you to people around […]
by Lucy Render-Kaplan Instagram Stories can be gold for marketers looking to reach a higher number of people on one of the fastest-growing social platforms. Stories keep viewers on the platform longer, meaning that brands have the opportunity to keep a captive audience on their page longer. Not only that, but Stories beat the dreaded […]
Photo by Natalie Bond on Pexels by Lucy Rendler-Kaplan How do you feel about meditation? I’ll start: for me, it was very hard to get into. Things are generally harder the more you think about them, as opposed to just jumping in and starting them, and that’s how it was for me with meditation. I […]
by Lucy Rendler-Kaplan | Featured Contributor We all have it. That little inner voice that creeps up in the most inopportune times. The one that tells us not to ask for the promotion, that we aren’t good enough, that we shouldn’t accept that date….the list can go on and on. Sometimes it speaks to us […]
Photo by Vlada Karpovich on Pexels by Lucy Rendler-Kaplan In the sixteen years I have been working professionally, I have been fortunate to spend 9 of them working from home. My very first job out of college, at 21, was a work-from-home job. I had never had a “real” full-time grown-up job before, and it […]
by Lucy Rendler-Kaplan | Featured Contributor It’s hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke “I even have conversations in person in 140 characters!” more times than you’d like to admit. But there […]
by Lucy Rendler-Kaplan | Featured Contributor Many businesses realize that affiliating themselves with charities are not only a great opportunity to get involved in giving back, but it is also a powerful marketing tactic. The business gets to develop a larger network and it helps others at the same time. Consumers like to associate themselves […]
by Lucy Rendler-Kaplan | Featured Contributor Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond ‘typical’ […]
