by Lucy Render-Kaplan | Featured Contributor Public Relations is most often the team quickest to respond to (unexpected) situations clients may find themselves in. Because of this, PR is often looked at as the quickest-to-respond communications department. Brands will be remembered for a long time depending on how they act during this crisis and how […]
Author: Lucy Rendler-Kaplan
Lucy is the founder of Arkay Marketing & PR. A writer from an early age (who could forget the 88 page "Bears" novel from an outspoken 3 year old?!) she's excited to be writing for She Owns It and loves the feeling of camaraderie and empowerment of the group. When she's not staying in and writing marketing plans or celebrating wins with clients, she can be found taking selfies with her 15 year old mutt, Desi.
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Content Marketing During Covid-19 by @lucyrk78
by Lucy Render-Kaplan | Featured Contributor Social media managers are in an interesting position, navigating through Covid-19. There is much uncertainty on how to post, what to post without coming off as insensitive and finding the right balance between acknowledging the sensitive time we are living through and trying to keep business afloat. While people […]
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How Public Relations Can Benefit Your Brand
by Lucy Render-Kaplan Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your […]
10 Qualities to Look For When Hiring a Marketing Manager by @lucyrk78
by Lucy Render-Kaplan | Featured Contributor In an industry where the only constant is evolution, how do you know what to look for when hiring a Marketing Manager? If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in […]
5 Secrets For Creating More Shareable Content by @lucyrk78
by Lucy Render-Kaplan | Featured Contributor Social media has already done more for marketers and sales teams than traditional marketing can do, and in less than half the time. Not only can social drive people to your website (or any landing page you’d like them to visit, really!) but it exposes you to people around […]
5 Ways Brands Can Make the Most Out of Instagram Stories
by Lucy Render-Kaplan Instagram stories can be gold for marketers looking to reach a higher number of people on one of the fastest-growing social platforms. Stories keep viewers on the platform longer, meaning that brands have the opportunity to keep a captive audience on their page longer. Not only that, but Stories beat […]
Beginning to Meditate by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor How do you feel about meditation? I’ll start: for me, it was very hard to get into. Things are generally harder the more you think about them, as opposed to just jumping in and starting them, and that’s how it was for me with meditation. I thought, “I can’t […]
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10 Tips for Silencing Your Inner Critic by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor We all have it. That little inner voice that creeps up in the most inopportune times. The one that tells us not to ask for the promotion, that we aren’t good enough, that we shouldn’t accept that date….the list can go on and on. Sometimes it speaks to us […]
Work From Home? Find Your ‘Water Cooler’ by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor In the sixteen years I have been working professionally, I have been fortunate to spend 9 of them working from home. My very first job out of college, at 21, was a work-from-home job. I had never had a “real” full-time grown up job before, and it was very […]
An End To The 140 Life As We Know It by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor It’s hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke “I even have conversations in person in 140 characters!” more times than you’d like to admit. But there […]