by Lucy Render-Kaplan | Featured Contributor
Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and increases your presence, which leads to more sales, new clients and even potential investors.
Develop Brand Identity
Getting the word out about who your brand is and why you exist is important! Only you can tell the unique story about your product or services and why people should choose you over other similar brands. If the public doesn’t know that you exist, you are missing out on sales and helping others via your services.
Grow Trust and Credibility
People buy from people they trust. More and more, consumers are growing wary of companies telling them who they are – they’re listening to others recommendations. When a company keeps popping up in the news or written about by a journalist people follow is not only beneficial in building trust, it can directly lead to sales. Being featured in the press – especially in this day and age, where social media outlets can distribute your articles across the entire spectrum of Internet users — allows you to leverage this attention as support for your cause. Create a press page on your company’s website so you can display your success in the press to viewers.
Thought Leader Spotlight
Your PR agency can work with the founder of your client’s brand or a spokesperson from the brand on how to best present on camera and in interviews with the press. They can then pitch them to talk as an expert in industry-related news. Having an internal spokesperson serve as an expert is a great way to grow awareness about your company and is key in growing brand awareness.
A public relations campaign can help share your key messages, create or boost brand buzz and help you build an engaged following, leading to more exposure, clients and brand awareness.
Attract Donors & Increase Funding
Earned media coverage can attract donors and investors to help increase funding. Media coverage is often vital and can be a deciding factor in how they decide to give. A powerful PR campaign shows that you invest in your business, your reputation and have a commitment to growth, which is very attractive for funders. The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.
If any of these reasons appeal to you, securing a publicist or signing with a PR firm may be the next step to level up your business.
Lucy is the founder of Arkay Marketing & PR. A writer from an early age (who could forget the 88 page “Bears” novel from an outspoken 3 year old?!) she’s excited to be writing for She Owns It and loves the feeling of camaraderie and empowerment of the group. When she’s not staying in and writing marketing plans or celebrating wins with clients, she can be found taking selfies with her 15 year old mutt, Desi.