by Lucy Rendler-Kaplan | Featured Contributor Many businesses realize that affiliating themselves with charities are not only a great opportunity to get involved in giving back, but it is also a powerful marketing tactic. The business gets to develop a larger network and it helps others at the same time. Consumers like to associate themselves […]
Author: Lucy Rendler-Kaplan
Lucy is the founder of Arkay Marketing & PR. A writer from an early age (who could forget the 88 page "Bears" novel from an outspoken 3 year old?!) she's excited to be writing for She Owns It and loves the feeling of camaraderie and empowerment of the group. When she's not staying in and writing marketing plans or celebrating wins with clients, she can be found taking selfies with her 15 year old mutt, Desi.
Building Brand Loyalty through Surprise and Delight by @lucyrk78
by Lucy Rendler-Kaplan | Featured Contributor Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond ‘typical’ […]
Simple Ways to Build Trust on Social Media by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor Every day on social media you see people talking about the importance of brands learning how to engage with their consumers, be more “human” and above all, be honest and transparent. Think about your life – how long would you stay friends with someone you didn’t trust? Would you […]
Building Your Personal Brand by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I liken each of our own brands to what we used to call our “permanent record.” Remember how scary it […]
Unplugging Isn’t The Key To Happiness by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor It was around 1995 that I first logged onto AOL and within the first two years, began finding people to chat with in online groups. I found people that lived in Chicago, or that played Scrabble, and occasionally flirted with some flirts that most likely were the original Catfish. […]
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Having The Courage of Your Convictions by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor When I was 17, I started smoking. I was afraid that my parents would find out and be upset with me, so I hid my cigarette pack under the driver’s side seat in my car. Perhaps one of the most obvious hiding place, my mom found them. Her response […]