by Alma Causey
High-quality leads are the linchpin of every business out there. You can have overwhelming traffic on your portal. But unless prospects are willing to convert, you will have a hard time generating decent cash flow.
And no matter how simple it seems, attracting and converting leads is not a child’s play. With the sheer amount of competition lurking behind the scenes, lead generation is not less than an art. According to Hubspot, 61% of the marketers state generating leads to be their biggest challenge.
What Are the Common Lead Generation Challenges?
All those cool tools, tips, and tricks that marketers use to spark creativity in their work go down the drain if lead generation is insufficient. Here are a few challenges they face while working on leads:
- Producing a good volume of qualified leads
- Measuring the success of lead generation strategy
- Finding the right channels for content distribution
- Nurturing leads effectively
- Building an effective strategy within the budget
There is no silver bullet or magic wand, which you can use to swipe more leads in your business. It is a result of implementing several qualified tactics.
4 Minimal-effort Ways to Maximize Qualified Leads
We can steer our campaign towards an impressive and mind-blowing direction. Below, we have rounded up 4 ways to do so:
- Offer Unique Content
Content Marketing for lead generation is the practice of publishing original content on your portal that attracts qualified business leads. It is the primary interaction potential customers will have with you. This is your chance to portray your knack at your niche, build authority, and spark a relationship that later continues to nurture.
These are the seven types of content that can help you generate leads:
- Offer free webinars
- Create online courses and boot camps
- Send newsletters
- Release independent research
- Create infographics
- Offer downloads and books
- Offer free software trials
Dig into your customer support email account. Find what questions pop up most often. Then, integrate responses in your content. The key to successfully use content marketing is to provide the right information at the right time. It is imperative to figure out a plan to leverage content marketing on a budget to make it economical for you.
As per the Content Marketing Institute, 88% of the B2B marketers deploy content marketing as a lead generation tactic. There is no one-size-fits-all solution to market your content or generate leads. Depending on the nature of your venture, one method may be more effective than the others.
- Search Engine Optimization (SEO)
Search Engine Journal reports in one of its posts that 59% of the consumers look for local businesses each month using Google. This makes SEO a potent tool for generating high-quality leads with a 14.6% chance of closing a deal.
Essentially, SEO is the process of adjusting and editing various aspects of your website, so it easily pops up on the search grid. It works together with lead generation because the more you show up at the top of a grid, the higher are the chances that potential customers will find you.
Backlinko shares a vital insight in this regard – Google uses over 200 factors to rank websites!
Users are typically searching with two intentions:
- Inform – When they are looking to learn about a topic
- Purchase – When they are shopping for something through keywords
Every page of your website deserves attention. Each contributes to increasing your SEO ratings. Confetti maps, overlay maps, or scroll maps can help you understand the users’ behavior. For example, you can scrutinize what elements draw the most attention? What is the factor that repels prospective customers?
Everything ranging from images to taglines to the body content, must lead them towards calls-to-action (CTAs). This requires designing a multi-layered content plan to carry leads from their first interaction to the next.
- Email Marketing
Once you have grabbed the customers’ attention by compelling them to provide emails, it is now the time to take your relationship one step ahead. Usually, this happens in the form of email marketing.
It is a practice that gives you a chance to show up where your audience hangs out. You can share your value with them, strike the right chords, and make sure they take some action. The strategy of email marketing stands out because it allows you to put yourself in front of potential buyers. It brings you a chance to remind them about your existence and the fact that you will resolve all their miseries.
This is a quick step-by-step guide you can follow as a lead generation tool:
- Sign up with an email marketing agency – this brings you a tool to send out an automated email sequence
- Craft a lead magnet – the visitors download this in return for their email address
- Send nurturing emails – to educate, entertain, and provide value to the subscribers
- Nudge them towards a sale – soft promotional emails and reminders about your product/service is all your customers need sometimes
Email Marketing helps to keep potential buyers in a loop. Even when they are not opening your emails regularly, the fact that your name pops in their inbox makes it worthy. They know you exist, and they might turn towards your brand when they need your product/services.
Although the hype around content marketing and social media is escalating every day, email marketing continues to be one of the most effective lead generation channels. Strategic recently reported that 42% of companies consider email one of their most crucial lead generation channels.
- Social Media
For marketers who are ready to move beyond brand awareness, learning how to obtain more social media leads is crucial. You can do both types of marketing on social media, including organic and paid. It brings you an option to promote your content in groups/communities or via sponsored ads.
Note that lead generated through any medium is usually cold. This is why most marketers nurture social media leads by taking them through the sales funnel. Another factor to bear in mind before initiating your social media lead generation strategy is finding the best portal. An ideal platform to flaunt your content is the one where you have a huge segment of customers.
According to Arun Kumar Biswal, the Business Development Manager at PMSL Technology PVT LTD, the first thing is to figure out which social media platforms to use. Create a target audience to do this. Next, set specific goals you want to meet with your social media marketing. Also, devise a financial plan that lays out the strategy.
Despite the stats revealing that more than 2.45 billion people use Facebook every month – using it may not necessarily bring favorable results. As per the Wpromote State of B2B Marketing Report, 89% of B2B marketers turn towards LinkedIn for lead generation. So, to up your game in this arena, you can seek services from professionals like Linked Lead Ninja. They will help you gain a clear perspective on how to enhance leads through LinkedIn.
Many businesses begin their social media marketing without a defined goal. If you aim to convert the right social media leads, you must be clear on your sales procedure.
Lead generation is a fundamental marketing concept that requires an intricately designed strategy. Once you learn the sales funnel concept, you will gradually understand how to push your prospects from one stage to another.
We hope our blog helped you gain some insight into the subject. Let’s hope you will soar atop the search grid soon. Good Luck! J