by Deanne Wong
Blogging can be a great way to grow your business online. Blogs drive traffic to your website, build brand authority and generate customer trust. Clearly blogs are important, but where should you start? Effective blogging is a process: research, write, optimize, design, publish and share. Lucking there are hundreds of tools out there to help you with the blogging process. This blog post outlines five online tools that you can use to nail your next blog post.
For blog topics and ideas: BuzzSumo
BuzzSumo is a tool that lets you analyze top performing content for any topic or competitor. The tool breaks down performance by social media shares. Simply type in a topic, keyword or competitor’s domain and find out exactly what content is resonating with the audience.
For an extra grammar check: Grammarly
Grammarly finds and corrects up to 10 times more mistakes than a word processor. When you are done with your first draft, paste it into Grammarly and it will instantly check for over 200 types of grammatical, spelling, and punctuation mistakes.
For improving readability: Readability Score
Great content is easy to read. Readability Score analyzes your text and generates a reading ease score and a reading grade level. You can use this tool to measure and improve the readability of your writing. In general, you will want to aim for a reading ease score of around 60-70 and reading grade level of around 8.
For title optimization: CoShedule Headline Analyzer
Titles matter. With a number of blog posts published each day, it’s difficult to get consumers to actually read your content. While there is no simple trick to perfecting a headline, the CoSchedule Headline Analyzer tool can give you some guidance. Simply type in your headline and CoSchedule will provide you with an in-depth analysis. The tool first gives you a score from 0 to 100 and later analyzes the words uses and character count.
For blog designs: Canva
Good content comes with good visuals. It has been proven that blog posts with graphics get more traffic, shares and engagement. Canva is an online tool that makes graphic design simple for everyone. Canva has countless free blog post templates, making it super easy to create something that stands out.
Do you have a favourite blogging tool to share? Share it below!
Deanne is a Toronto-based digital marketer. She is also the co-founder of Hello City Girl, a lifestyle blog dedicated to inspiring readers to create, experience and explore.