Marketing gets a lot of attention when it comes to where business owners should put their efforts (aside from providing a high quality experience for the customer or client, of course). In fact, it gets so much attention that oftentimes business owners overlook an entirely crucial business system that doesn’t take that much time to set up or maintain, but can have a much higher return on (time, money, effort) investments than straight-up marketing efforts.
by Michelle Nickolaisen | Featured Contributor We’re halfway through 2013. Depending on how your year has gone so far, that sentence either sent a chill down your spine, sparked a feeling of triumph, or gave you a mixture of those two sensations. However, no matter how the first half of your year has gone, you can […]
Who among us doesn’t have a pile of books that we’ve read, with little stubs of paper scattered throughout them marking the reallygood stuff? Or pages of notes from conferences, which, after we get home, just kinda languish uselessly in a notebook, growing dust?
But the process of going back through all of that information and turning it into something actually usable can be a major pain. Even if you know that you need to do so to turn your knowledge into action (action that’ll grow your business!), it can be overwhelming when you don’t have a process.
Many business owners have a love-hate relationship with their to-do list – they know it’s a good idea to have one, in theory, but in actuality, they struggle with it. They feel stifled- or, just as often, intimidated and overwhelmed – by it, they feel like it messes with their focus, is too hard to manage, and so on.