by Elaine Slatter Writing a book of authority in your area of expertise is a fantastic door opener and a segue to many opportunities. Cold calling is out the door if you open yourself up to writing a book. No need to find a publisher, the world of self-publishing is at your doorstep and it […]
by Elaine Slatter Of course you do, but sometimes you just don’t know the right path to success. From my experience of many years of privately coaching and mentoring women in business, here are the top 5 tips for becoming a successful business owner. Understand your Numbers Not the favourite topic for many of us, but […]
by Elaine Slatter Everyone would love to be on the first page of Google, but if you are a new business, it is a little harder to be on page one, up front and center. Here are seven easy ways to help you rock the Google ranking and you don’t have to be a techie […]
by Elaine Slatter Being an entrepreneur means wearing many hats, but one aspect of your business that you may want to leave to a professional is your bookkeeping. Knowing the financial status of your enterprise at any time is a key component of your success. It helps provide you with the basis on which […]
by Elaine Slatter Whether you are using a personal brand (think Mary Forleo) or corporate branding for your business is up to you, but here are the first three key questions to ask for establishing the framework for your brand messaging. 1) Who are you and what do you do? 2) Why do you matter? […]
We’ve all done it, stood around at a trade show, and wondered, “Why am I here?” Attending and exhibiting at trade shows can be very expensive by the time you create your marketing materials, order your pull-up banner, and rent your space. Add in the supplemental costs of booth space, hotel accommodation, and […]
