by Elaine Slatter The “know, like and trust” factor is essential for business credibility, especially if you are new to entrepreneurship. You can achieve this credibility quickly by sharing your expertise to empower women entrepreneurs. How can you do this? Be a part of an influencer’s community. Here are some ideas. Participate in a Podcast […]
by Elaine Slatter Just like your business card, your website is another pillar of your branding and if structured properly your website can become a compelling marketing machine for conversion. Here are the key factors to make your website more convincing. 10 Marketing Tips for Website Conversion Brand Consistency The look and feel of your website […]
by Elaine Slatter We are overwhelmed with information. Sometimes we are tired of reading and viewing and we just want to listen to sound. One advantage of sound is all we need to do is plug in our headset and listen while we are busy completing other tasks. Sound is completely portable. You can […]
by Elaine Slatter YouTube has over a billion users and each and every day, people watch hundreds of millions of videos. It is the #1 place we go, because watching a video is so much easier than reading a blog article. YouTube also goes on to say that the number of channels earning six figures […]
by Elaine Slatter Sociologists Christian Smith and Hilary Davidson in their recent book, The Paradox of Generosity surveyed over 2000 Americans over a five-year period and found that people who give are healthier and happier. But giving back is a muscle and must be exercised on a regular basis, not just randomly. Two enterprising entrepreneurs, […]
by Elaine Slatter Writing a book of authority in your area of expertise is a fantastic door opener and a segue to many opportunities. Cold calling is out the door if you open yourself up to writing a book. No need to find a publisher, the world of self-publishing is at your doorstep and it […]
by Elaine Slatter Of course you do, but sometimes you just don’t know the right path to success. From my experience of many years of privately coaching and mentoring women in business, here are the top 5 tips for becoming a successful business owner. Understand your Numbers Not the favourite topic for many of us, but […]
by Elaine Slatter Everyone would love to be on the first page of Google, but if you are a new business, it is a little harder to be on page one, up front and center. Here are seven easy ways to help you rock the Google ranking and you don’t have to be a techie […]
by Elaine Slatter Being an entrepreneur means wearing many hats, but one aspect of your business that you may want to leave to a professional is your bookkeeping. Knowing the financial status of your enterprise at any time is a key component of your success. It helps provide you with the basis on which […]
by Elaine Slatter Whether you are using a personal brand (think Mary Forleo) or corporate branding for your business is up to you, but here are the first three key questions to ask for establishing the framework for your brand messaging. 1) Who are you and what do you do? 2) Why do you matter? […]
