by Elaine Slatter | Featured Contributor
The “know, like and trust” factor is essential for business credibility, especially if you are new to entrepreneurship. You can achieve this credibility quickly by sharing your expertise to empower women entrepreneurs. How can you do this? Be a part of an influencer’s community. Here are some ideas.
Participate in a Podcast
Podcasts are very popular because you can listen to them on the go, wherever you are. These interview opportunities you can do in your PJ’s because there is no video! Just sound only. Anna Letitia Cook is always looking for experts for her WomenUp radio. I recently had the opportunity to be on her show and it was a lot of fun. Anna was in France and I am in Canada. The power of Zoom technology provided the magic. Jo-Ann Hamilton, founder of Secret Birds, will soon be launching her podcast series.
Apply to speak at a global conference
At the beginning of May, each year, Dr. Harbeen Arora, founder of the Women Economic Forum holds a women’s empowerment conference in New Delhi, India. There are many opportunities to speak during this global event. Get on the list for next year.
Look for a local women’s empowerment community
Offer to start a chapter in your local area. Hone your leadership skills, while at the same time connecting and forming relationships for future business opportunities.
Write a Book of Authority
Nothing amps up your credibility more than writing a book. It makes it easy for influencers and organizers to book you for speaking engagements because a book gives you instant credibility. Did I say INSTANT!
Start Your Own Facebook Group
Facebook groups are formed around “interests” and are not to be confused with business pages. As the host of a facebook group, you can determine the rules of the group. Find a topic which speaks to your expertise.
Kimra Luna started a group a few years ago that has attracted over 40,000 followers. She offers a forum for people looking to launch online and has made a huge success of her group. The #1 reason is ….SHE shows up to contribute to the Freedom Hackers mastermind. Kimra is adding her value.
Looking to spread the word about your area of expertise. Look no further than this very site. Connect to apply to become a monthly blogger and enjoy the influence of Melissa Stewart’s 123K+ Twitter followers to engage new followers. Share the content of other “She Owns It” experts and empower the crowd of contributors.
Unleash The Power Of LinkedIn
Don’t be afraid to link with influencers on LinkedIn. Always write a personal note as to why you want to link with them. Once connected, comment on their posts to show your interest in the topics they are interested in. They are already where you want to be. They are an influencer with a large, active community. You can tag along, too.
Volunteer At Your Local Chamber of Commerce
The “Old Boys Club” hang out here. Do you want to be in their club, but do business with women? Why not change the dynamic and offer to start a Women’s Business Network within your local Chamber of Commerce. Think about the kind of influence this will have in your local business community and what kind of different events you could suggest. WOW, that’s powerful!
Could any of these ideas work for you? Why not step out of your comfort zone and give one of these suggestions a try and amp up your business credibility.
Have you tried any of these ideas? Let us know how they have worked for you or make suggestions that we haven’t even thought of!
PS: To make it easy for influencers to book you, put together a media page on your website to showcase your credibility. This can include your logos, headshots, speaking topics and links to articles or books you have written.
Elaine Slatter is a Small Business Expert, founder of XL Consulting Group and author of the popular book, “Fabulous Fempreneurship”, a complete business guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design and social media. She has over 30 years of executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful women entrepreneurs. To find out more, visit XL Consulting Group or join the Fabulous Fempreneurship mastermind.