by Elaine Slatter | Featured Contributor
Everyone would love to be on the first page of Google, but if you are a new business, it is a little harder to be on page one, up front and center. Here are seven easy ways to help you rock the Google ranking and you don’t have to be a techie or spend thousands of dollars using an search engine optimization service.
Content is King
Content is the main key to improving your Google ranking. Google is looking for:
- Variety of content
- Content quality without grammar errors
- Video content
- Content with images
Post your Content on Google+
You might have forgotten about Google+ because it doesn’t have the same following as Facebook, but the key is Google loves Google, so we should love Google too. That means everything Google owns. It places your content higher if you first post it to Google+
Create Live video on YouTube
Facebook ‘live’ is very popular, but did you know you can create live streaming and events from YouTube? Social Examiner has an excellent tutorial to get you started. Click here to see how it works. And, because Google owns YouTube, it is doubly important to create your videos using this medium rather than say Vimeo.
Smart Use of keywords and tags
Keywords and tags are what Google looks for when searching for information.
Key words or phrases are what people type into Google when looking for information. For example, you might be typing in something like “comfortable yoga clothes”, or “trendy yoga clothes”. You may get the same, or different websites results, depending on what key words were used in the description of the product by the yoga manufacturers.
The most important tag is the Title Tag (H1 in wordpress lingo). This is your page or blog post title. If it matches something a person searches for, then Google will show the site.
The meta tags are the other tags that are used when describing the title of the page. For example on page one of Google if I type in “Successful Women Entrepreneurs” a top listing goes to an article that has “Successful Women Entrepeneurs” both in the Title Tag and in the Meta tag description of the title of the page.
Tags can be used for naming pictures, your videos as well as your content. This means Google will find you wherever you are!
Don’t be tempted to “stuff” keywords 20 times in your blog or on your page, that doesn’t work. Google is on to you and will penalize you for trying to ‘game’ their search algorithm.
Use Hashtags (#)
Hashtags aren’t only for Twitter. Use them for your postings in Google+, Facebook and everywhere else in media that uses a search function.
If your content is great and people find it useful, they will link back to your content when writing their own. You can also link out to websites that clarify your content. Both kinds of links gradually help your Google ranking.
Use a Search Engine Optimization (SEO) tool on your website
For WordPress users, the Yoast SEO plugin helps you with all the tips and tricks to help you optimize your pages and blog posts for SEO and Google rankings. This is a free plugin and easy to use, even for beginners. It also helps with your keywords, metatags, analyzes the length of your content, your links, your images and even tells you whether your content is easy or difficult to read.
Elaine Slatter is a Small Business Expert, founder of XL Consulting Group and author of the popular book, “Fabulous Fempreneurship”, a complete business guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design and social media. She has over 30 years of executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful women entrepreneurs. To find out more, visit XL Consulting Group or join the Fabulous Fempreneurship mastermind.