Author: Elaine Slatter

Elaine Slatter is a Small Business Expert, founder of XL Consulting Group and author of the popular book, “Fabulous Fempreneurship”, a complete business guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design and social media. She has over 30 years of executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful women entrepreneurs. To find out more, visit XL Consulting Group or join the Fabulous Fempreneurship mastermind.

6 Ideas To Connect With The Audience

by Elaine Slatter Last week I was pacing up and down my kitchen rehearsing for an hour presentation on “standing out from the crowd”.  A branding talk.  My dilemma was how to connect with the audience. I had all the facts, but since I wrote a script and was trying to follow it, the delivery […]

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How To Leverage The Power Of Video For Your Business

by Elaine Slatter Nothing says it better than a picture… well, yes, there is something better: the power of video for your business.  All the popular social media platforms are emphasizing video content.  How can you get started and use video marketing and leverage the power of video?   Here are some tips to help you. […]

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4 Keys To Better Social Media Engagement

by Elaine Slatter Would you like to get more social media engagement?  Of course, you would, and so do millions of businesses.  The social media space is getting more and more crowded every day.  We can’t be all things to all people because that just doesn’t work for engagement.   So, what are the four key […]

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How to Create A Great Brand and Step Into The Spotlight

  by Elaine Slatter I often get asked, “How do I create a great brand?” There isn’t an easy answer to this question, because successful brands spend a lot of time figuring out how to launch and develop their brand. Uber, Airbnb, Starbucks, and Amazon are fast-growing brands worth millions, gazillions, or billions.  How did […]

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How To Make Your Smart Business Plan Work For You

How to Achieve Your Business Plan Goals Entrepreneurs are so often working so hard IN their business, they don’t have any time to work ON their business.  Is that you? Read our tips on how to work your smart business plan in 2019 so that you do achieve your goals. First, Review Your Profit And […]

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6 Reasons Why You Need To Find A Business Mentor

by Elaine Slatter Find A Business Mentor To Accelerate Your Personal Growth It doesn’t matter if you are working in a corporation or are an entrepreneur, a business mentor can help you get to the next level.  One of the keys is how to find a business mentor that is the right fit.  During your […]

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The Ultimate Guide To Embracing Life As A Successful Nomad Entrepreneur

  The Ultimate Guide To Embracing Life As A Successful Nomad Entrepreneur   What Is A Nomad Entrepreneur? You could say I’m a digital nomad entrepreneur.  I travel almost six months of the year while at the same time working.  Recently I spent time in England, Gran Canaria, Florida, and Cuba.  I can do this […]

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If You Want To Start A Business, First Test Your Product Ideas, Markets and Price.

by Elaine Slatter You have great product ideas for starting a business, but how do you know if your target customers want what you are selling?  If you want to seriously start a business, then the first step is to identify your target market and test your product ideas and pricing. Identifying Your Target Market […]

CONTINUE READING If You Want To Start A Business, First Test Your Product Ideas, Markets and Price. 3 min read

10 Confidence Booster Tips

by Elaine Slatter Do You Need A Confidence Booster? There is still a gap in the confidence factor between men and women.  Somewhere along the way on the journey from childhood to adulthood, women become less confident than men in their life’s journey.  It seems like we need a reminder and confidence booster tips! Research […]

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9 Tips On Networking For Introverts

Photo credit: Pavel Danilyuk on Pexels by Elaine Slatter We think extroverts have it easy when it comes to networking at business events, but the truth is networking for introverts isn’t that hard if you follow these simple tips. Networking Is A Conversation, Not A Sales Pitch If you are a friendly person, even if […]

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