Author: Holly MarshMueller

Holly MarshMueller has two–no, three, jobs: 1:: She’s the Owner of MarshMueller, where she designs and sews pretty + practical items for mamas + babies, 2:: She still works for The Man (a national retailer) in their Corporate Brands + Packaging Division, and 3:: She is a mama to one adorable little boy (although she is very biased). How does she juggle it all? “Five hours of sleep a night, lots of coffee, an amazingly supportive husband, and a drive to make life (and necessities) better for all mamas out there.” Holly lives in a 900-square-foot house with her husband, son, two Pomeranians, and one cat in Portland, Oregon. Holly’s items have been featured on Disney baby, StyleList, and Baby Plus You Wellness For Two. In addition to selling her items on Etsy, she also sells wholesale to small, independent boutiques, and participates in as many craft shows as she can (barring they don’t conflict with a Portland Timbers match, as she is a proud member of the Timbers Army supporter group). Holly is also one of the Leaders of the PDX Etsy Team. Holly is on many social media platforms; connect with her below! Fair warning about her Twitter account: she Tweets about the Portland Timbers (soccer) quite a bit, and she is too stubborn to open two Twitter accounts. Etsy Shop Facebook Twitter Pinterest Instagram

Bring Your Packaging to the Forefront by @marshmueller

by Holly MarshMueller | Feature Contributor If you’re like most small business entrepreneurs, you’ve mastered the art of spinning multiple plates at once. Some of them run like a well-oiled machine. Branding? Check. Website and blog? Check. Packaging? Eh, you’ll worry about it later, you say. What you slapped together at the last minute works […]

CONTINUE READING Bring Your Packaging to the Forefront by @marshmueller 2 min read

To Rebrand or Not to Rebrand? by @marshmueller

by Holly MarshMueller | Feature Contributor It’s always fascinating to see companies large and small undergo rebrandings. Some changes are very subtle (Coca-Cola has made very slight changes to their classic logo through the years), and others are a complete breakdown and overhaul (the look of USA Today). Some are a smashing success (hello, Old […]

CONTINUE READING To Rebrand or Not to Rebrand? by @marshmueller 4 min read

Five Tips for Building Your Brand

There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.

I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.

CONTINUE READING Five Tips for Building Your Brand 4 min read