by Holly MarshMueller | Feature Contributor If you’re like most small business entrepreneurs, you’ve mastered the art of spinning multiple plates at once. Some of them run like a well-oiled machine. Branding? Check. Website and blog? Check. Packaging? Eh, you’ll worry about it later, you say. What you slapped together at the last minute works […]
by Holly MarshMueller | Feature Contributor It’s always fascinating to see companies large and small undergo rebrandings. Some changes are very subtle (Coca-Cola has made very slight changes to their classic logo through the years), and others are a complete breakdown and overhaul (the look of USA Today). Some are a smashing success (hello, Old […]
There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.
I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.