Author: Holly MarshMueller

Bring Your Packaging to the Forefront by @marshmueller

by Holly MarshMueller | Feature Contributor If you’re like most small business entrepreneurs, you’ve mastered the art of spinning multiple plates at once. Some of them run like a well-oiled machine. Branding? Check. Website and blog? Check. Packaging? Eh, you’ll worry about it later, you say. What you slapped together at the last minute works […]

CONTINUE READING Bring Your Packaging to the Forefront by @marshmueller 2 min read

To Rebrand or Not to Rebrand? by @marshmueller

by Holly MarshMueller | Feature Contributor It’s always fascinating to see companies large and small undergo rebrandings. Some changes are very subtle (Coca-Cola has made very slight changes to their classic logo through the years), and others are a complete breakdown and overhaul (the look of USA Today). Some are a smashing success (hello, Old […]

CONTINUE READING To Rebrand or Not to Rebrand? by @marshmueller 4 min read

Five Tips for Building Your Brand by @marshmueller

There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.

I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.

CONTINUE READING Five Tips for Building Your Brand by @marshmueller 5 min read
TOP