Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]
by Melissa Packham | Featured Contributor Creating a brand personality is a fun but frivolous exercise that you might do once and then forget about to move onto more serious business, right? Wrong. So wrong. A brand personality is what makes the difference between a commodity and a product or service that is unique and […]
by Melissa Packham | Featured Contributor Your brand’s tone of voice is how your brand communicates through every channel and stems from your brand personality. Just like that snobby lady in the premium homewares store, or the friendly and chatty barista who makes your coffee at the local café, your brand will leave your audience […]
It’s easy to get caught up in the hustle when it comes to launching and building your brand. The external pressure of those who are succeeding around you (or at least, seem to be succeeding), combined with your own excitement about your business and its potential sometimes makes it hard to stay on track. Here […]
by Melissa Packham | Featured Contributor When you’re starting your new business it’s all new and exciting! So, it’s no wonder one of the first things you want to do is get a logo designed so you can SEE your brand right there in front of you. Well, I don’t want to burst your bubble […]
