Author: Melissa Packham

I’m a brand strategist and marketer with 12 years’ experience managing some of Australia’s best-loved consumer brands. I help startups, entrepreneurs and established SME businesses shape their brand strategies from the ground up – because your brand is sooo much more than your logo. And it all begins with strategy, not design.Since becoming location-independent corporate refugee in 2016, I’ve travelled the world and helped build brands for new and established businesses across Europe, the UK and Australia.When I’m not being a passionate advocate for my clients’ brands, you can find me quaffing craft beer, raiding a stationery shop for more pens and notebooks I don’t need, or not-so-secretly dancing to 80s music. Don’t be shy: connect with me on Instagram, LinkedIn, Twitter or at www.abrandisnotalogo.com.

Does Every Business Need A Brand? by @brandisnotalogo

Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]

CONTINUE READING Does Every Business Need A Brand? by @brandisnotalogo 5 min read

Why Creating a Personality For Your Brand Is A Must-Do And How To Use It by @brandisnotalogo

by Melissa Packham | Featured Contributor Creating a brand personality is a fun but frivolous exercise that you might do once and then forget about to move onto more serious business, right? Wrong. So wrong. A brand personality is what makes the difference between a commodity and a product or service that is unique and […]

CONTINUE READING Why Creating a Personality For Your Brand Is A Must-Do And How To Use It by @brandisnotalogo 3 min read

6 Ways Your Brand Tone Of Voice Plays Out In Your Business by @brandisnotalogo

by Melissa Packham | Featured Contributor  Your brand’s tone of voice is how your brand communicates through every channel and stems from your brand personality. Just like that snobby lady in the premium homewares store, or the friendly and chatty barista who makes your coffee at the local café, your brand will leave your audience […]

CONTINUE READING 6 Ways Your Brand Tone Of Voice Plays Out In Your Business by @brandisnotalogo 9 min read

3 Easily-Avoided Mistakes Entrepreneurs Make When Building Their Brand by @brandisnotalogo

It’s easy to get caught up in the hustle when it comes to launching and building your brand. The external pressure of those who are succeeding around you (or at least, seem to be succeeding), combined with your own excitement about your business and its potential sometimes makes it hard to stay on track. Here […]

CONTINUE READING 3 Easily-Avoided Mistakes Entrepreneurs Make When Building Their Brand by @brandisnotalogo 5 min read
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5 Things Every Brand Needs Now (And Not One Is A Logo) by @brandisnotalogo

by Melissa Packham | Featured Contributor  When you’re starting your new business it’s all new and exciting! So, it’s no wonder one of the first things you want to do is get a logo designed so you can SEE your brand right there in front of you. Well, I don’t want to burst your bubble […]

CONTINUE READING 5 Things Every Brand Needs Now (And Not One Is A Logo) by @brandisnotalogo 7 min read
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