Author: Rakhee Ghelani

Good Process is Good Customer Experience: Learning From the Mumbai Dabbawalas by @rakheeghelani

by Rakhee Ghelani | Featured Contributor It is easy to fall into the trap of thinking that you have to spend a fortune to improve your customer experience, but this isn’t always the case. In many instances that I have seen in my career, simply having a good process can go a long way towards […]

CONTINUE READING Good Process is Good Customer Experience: Learning From the Mumbai Dabbawalas by @rakheeghelani 7 min read

How to Use Data to Understand Your Customer Better by @RakheeGhelani

by Rakhee Ghelani | Featured Contributor Last month I took you through 5 different ways to understand your customer better. What you should have now is a whole lot of information and data on your customers, but you may not feel like you know them any better. So how do you use this information to better […]

CONTINUE READING How to Use Data to Understand Your Customer Better by @RakheeGhelani 9 min read

5 Tools to Help You Understand Your Customer Better by @rakheeghelani

Rakhee Ghelani | Feature Contributor What do my customers want? This is a question asked by most business owners at some point in time or another. Whilst it isn’t always easy to work out, there are tools that can help you understand your customer better. 1. Your Ears Yes you read that one correctly, simply […]

CONTINUE READING 5 Tools to Help You Understand Your Customer Better by @rakheeghelani 9 min read

Dealing with Irate Customers (And How to Turn Them Into Marketers) by @RakheeGhelani

by Rakhee Ghelani  | Featured Contributor Dealing with complaints and just generally irate customers can be one of the biggest challenges for any business, but how you handle customer complaints can make a huge difference to how you and your business is perceived by future customers. After all, word of mouth is the cheapest and probably […]

CONTINUE READING Dealing with Irate Customers (And How to Turn Them Into Marketers) by @RakheeGhelani 8 min read
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