Author: Rachel Cool

A Simple Recipe for Adding Personality to your Blog by @rachelccool

by Rachel Cool | Featured Contributor People don’t just read your blog for the information you share; they read it because they like you. They like the unique perspective you have, the way you approach topics, your style of sharing information and in essence, your personality. But, adding your personality to your blog is easier said […]

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5 Signs it’s Time to Update your Website by @rachelccool

by Rachel Cool | Featured Contributor If you never update your website and it becomes stale, you run the risk of damaging your brand’s reputation. An outdated website tells visitors you are unprofessional, lack necessary resources, are behind the times and even that you aren’t capable of providing the best products and services. You know maintaining […]

CONTINUE READING 5 Signs it’s Time to Update your Website by @rachelccool 6 min read

The Press Release has been Reinvented: What you should Know by @rachelccool

by Rachel Cool | Featured Contributor Press releases have gone beyond their traditional use of landing media coverage and are used widely in internet marketing, search engine optimization and content marketing. But, even though press releases have taken on new roles, they are most effective when they are true to their roots. The Original Press Release […]

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Blog Comments aren’t Everything: Here’s Why by @rachelccool

by Rachel Cool | Featured Contributor  If you’re like most bloggers, you’ve probably caught yourself counting the comments on your blog and even gauging your success on how many people leave comments. Of course, there’s nothing wrong with working for more comments and tracking them can be a good way to find out if your readers are […]

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Features that Divide Successful Blogs from Ordinary Blogs by @rachelccool

 by Rachel Cool | Featured Contributor  Your blog can be one of your most powerful marketing tools if you know how to use it right. But, in a world where anyone can set up a blog in just minutes and start publishing content, it’s important that yours stands out and is something special. Every blog will […]

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A Checklist for a Website that Propels your Business Forward by @rachelccool

by Rachel Cool | Featured Contributor  It’s a new year and now is the perfect time to assess your website and make some updates so it will serve you well this year, helping your business grow. Your website is the base of your online presence, and if you sell products online, it’s your virtual storefront. […]

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The Amazing Power of Storytelling and Using it at Your Business by @rachelccool

by Rachel Cool | Featured Contributor People love stories. They are what make us want to curl up with a good book, push us to the edge of our seat during a good movie, touch our hearts and inspire us to take action. When you tell your own story, you can win over your audience […]

CONTINUE READING The Amazing Power of Storytelling and Using it at Your Business by @rachelccool 6 min read
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4 Simple, Beginner SEO Tips for Bloggers by @rachelccool

by Rachel Cool  | Featured Contributor Search engine optimization. Those three words can be daunting to some bloggers, but SEO can actually be your best friend. When you understand how you can use SEO on your blog, you will benefit from more site traffic and a bigger following, both of which can add a lot […]

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How (and Why) to Use a Blogging Calendar by @rachelccool

by Rachel Cool  | Featured Contributor Don’t just blog for the sake of blogging. Blog to tell your story, reach your market, inspire people and achieve your goals. We always hear how important it is that we blog and for so many businesses, it has become one of those things they do just to check […]

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6 Ways to Keep your Blog Updated when You Don’t Know what to Post by @rachelccool

by Rachel Cool | Featured Contributor One of the biggest thing people struggle with when it comes to blogging is not knowing what to write about. Whether you’re a new blogger or a seasoned poster, we all have days when we feel like the idea well has run dry. The best way to combat this problem […]

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