Blogging

6 Ways to Keep your Blog Updated when You Don’t Know what to Post by @rachelccool

Image courtesy of shira gal/Flickr.
Image courtesy of shira gal/Flickr.

by Rachel Cool | Featured Contributor

One of the biggest thing people struggle with when it comes to blogging is not knowing what to write about. Whether you’re a new blogger or a seasoned poster, we all have days when we feel like the idea well has run dry.

The best way to combat this problem is to use a content calendar that helps you strategically organize blog topics so you will know weeks or even months in advance what will be on your blog.

But, even with a content calendar writer’s block can still be a problem. Here are six simple ways to keep your blog updated when you don’t know what to post.

Build a Resource Page

One of the easiest ways to create a valuable post and update your blog is to put together a resource page. Choose a theme that will interest and benefit your readers and then compile a list of blog posts, articles, resources, videos and other materials in an organized way. Don’t forget to include a few links to your own content!

Add your own commentary and use headings and sub headings to make this a comprehensive resource.

Write a Tips and Tricks Post

People love posts that help them do something better, get more out of a product or work smarter. Write a post that includes tips and tricks for using your products or services better and encourage comments by asking readers what advice they have to offer.

This is also a great way to highlight and promote your business and show off what you can offer your customers.

Post an Image

Blog posts don’t always have to be written articles. Images can help you evoke feelings, show instead of tell and lead to more social media shares. Consider adding text to the image to make it more shareable and help you communicate an idea.

Search engines can’t read pictures so it’s always a good idea to include a short paragraph or even just a caption that includes a few keywords when you post a photo.

Create a Mini Case Study

Case studies can be a powerful way to prove results and attract more clients. Consider posting mini case studies, which are easier and faster to read, to your blog. Internet users are so overwhelmed with content and a quick case study that is to the point can be just as effective as a 10-page case study.

The best case studies define a problem, describe actions you took and then illustrate the results and prove success. Use a small project for inspiration or summarize a longer case study.

Write a Day-in-the-Life of Post

Add some personality to your blog with posts that give people a behind-the-scenes look. Posts about travels, office events or recent client experiences make blogs feel more current and relatable.

How transparent you decide to be is up to you, but simple posts that give readers a different look at you or your business are easy to write and help you build your brand.

Do an In-House Guest Post

We usually think of guest posts as a chance to let someone outside a company share her point of view. But, why not do an in-house guest post? Let an employee, manager or even your CEO contribute to your blog.

This lets your readers hear from someone else and see things from a new point of view. It’s also a great way to capture attention. A special message from your CEO will stand out on a blog that is normally written by your marketing or social media team.

Keeping your blog alive, updated and stocked with fresh content will help you increase search engine rankings, traffic, sales and brand awareness. On those days when you just don’t think you have anything to say, use these ideas to spark ideas for a blog post.
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Rachel CoolRachel Cool has a bachelor’s degree in communications with an emphasis in public relations. She has experience working in public relations, journalism, Internet marketing and search engine optimization.

Rachel’s passion is writing and she loves helping brands tell their stories, reach their markets and influence their audiences. She feels that a business’ copy, whether it is online or print, is an integral part of its marketing and communications strategies.

When she’s not writing, Rachel loves to cook and get lost in a mystery novel. She also likes to get competitive over a good card or board game, watch movies, fish and spend time outside.

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5 Replies to “6 Ways to Keep your Blog Updated when You Don’t Know what to Post by @rachelccool”

  1. Deb Carr

    Great advice Rachel and your website is very informative. Well done. I’ll be back 🙂

  2. Corina Ramos

    Love these ideas Rachel!

    Yes a post about a day in our lives definitely hits home with out readers. I think it’s a great way to find a common ground with our readers and build relationships.

    I have a couple of contributors who always share some great stuff and that does help me get new ideas for a post as well :). It’s a win-win.

    Thanks for sharing these ideas. I really like the sound of the tips and tricks and resource post. I’ll definitely keep these in mind.

    Have a great new week!

    ~cori

    1. Rachel Cool[ Post Author ]

      Thanks Corina! Finding common ground with readers is also important, and that’s a great way to do it.

  3. Ryan Biddulph

    Hi Rachel,

    All are wonderful ideas; I must say the Day in the Life of type posts rock. These are pretty popular for me, and it’s not just because I’m living in Fiji.

    Folks want to learn more about you and your story no matter who you are, and no matter what story you have to tell. People love stories.

    Folks liked hearing my story back when I was in NJ, in the States, even before I started my world tour because we all gravitate toward others who share their ups, their downs, and all in between.

    We also tend to trust folks on a deeper level if they’re willing to chat about themselves, to share of their life.

    This level of transparency helps us to trust the advice being doled out…before we trust any blogging advice, we must trust the source, right?

    Also, you have an unlimited amount of stories to recount from your life, whether it’s taking the kids to school and lessons you learned, or working in the office, or whether you’re blogging in paradise. All stories are super interesting to me.

    Thanks Rachel, awesome post.

    I’m tweeting through Triberr.

    Ryan

    1. Rachel Cool[ Post Author ]

      Thanks Ryan! Great point about adding transparency to your blog and building trust.

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