by Rachel Cool | Featured Contributor
One of the biggest thing people struggle with when it comes to blogging is not knowing what to write about. Whether you’re a new blogger or a seasoned poster, we all have days when we feel like the idea well has run dry.
The best way to combat this problem is to use a content calendar that helps you strategically organize blog topics so you will know weeks or even months in advance what will be on your blog.
But, even with a content calendar writer’s block can still be a problem. Here are six simple ways to keep your blog updated when you don’t know what to post.
Build a Resource Page
One of the easiest ways to create a valuable post and update your blog is to put together a resource page. Choose a theme that will interest and benefit your readers and then compile a list of blog posts, articles, resources, videos and other materials in an organized way. Don’t forget to include a few links to your own content!
Add your own commentary and use headings and sub headings to make this a comprehensive resource.
Write a Tips and Tricks Post
People love posts that help them do something better, get more out of a product or work smarter. Write a post that includes tips and tricks for using your products or services better and encourage comments by asking readers what advice they have to offer.
This is also a great way to highlight and promote your business and show off what you can offer your customers.
Post an Image
Blog posts don’t always have to be written articles. Images can help you evoke feelings, show instead of tell and lead to more social media shares. Consider adding text to the image to make it more shareable and help you communicate an idea.
Search engines can’t read pictures so it’s always a good idea to include a short paragraph or even just a caption that includes a few keywords when you post a photo.
Create a Mini Case Study
Case studies can be a powerful way to prove results and attract more clients. Consider posting mini case studies, which are easier and faster to read, to your blog. Internet users are so overwhelmed with content and a quick case study that is to the point can be just as effective as a 10-page case study.
The best case studies define a problem, describe actions you took and then illustrate the results and prove success. Use a small project for inspiration or summarize a longer case study.
Write a Day-in-the-Life of Post
Add some personality to your blog with posts that give people a behind-the-scenes look. Posts about travels, office events or recent client experiences make blogs feel more current and relatable.
How transparent you decide to be is up to you, but simple posts that give readers a different look at you or your business are easy to write and help you build your brand.
Do an In-House Guest Post
We usually think of guest posts as a chance to let someone outside a company share her point of view. But, why not do an in-house guest post? Let an employee, manager or even your CEO contribute to your blog.
This lets your readers hear from someone else and see things from a new point of view. It’s also a great way to capture attention. A special message from your CEO will stand out on a blog that is normally written by your marketing or social media team.
Keeping your blog alive, updated and stocked with fresh content will help you increase search engine rankings, traffic, sales and brand awareness. On those days when you just don’t think you have anything to say, use these ideas to spark ideas for a blog post.
Rachel Cool has a bachelor’s degree in communications with an emphasis in public relations. She has experience working in public relations, journalism, Internet marketing and search engine optimization.
Rachel’s passion is writing and she loves helping brands tell their stories, reach their markets and influence their audiences. She feels that a business’ copy, whether it is online or print, is an integral part of its marketing and communications strategies.
When she’s not writing, Rachel loves to cook and get lost in a mystery novel. She also likes to get competitive over a good card or board game, watch movies, fish and spend time outside.