by Sarah Arrow | Featured Contributor Building the influence you want online is something that you will need to work on every single day, for as long as you are in business. Like an offline business, building your influence all starts and ends with content. In an offline business content comes in the form of […]
by Sarah Arrow | Featured Contributor In my last article I shared one of the fundamentals when it comes to social media influence. In this post we’re going to explore the types of influencers and next month we’re going to look at how to find and connect with the right type of influencer for […]
In working out whether to market your business on social media platforms you need to understand how influence works in the real or offline world.
Back in those long dark days before the web, people asked each other for recommendations and advice when they made a major purchase. That’s part of being human; we’re social creatures and we’re influenced by other human beings especially ones that we like and admire. We associate certain aspects of success with the items we see successful people using.