Author: Shelley Webb

Which Social Media Platform is Best for Direct Marketers? by @ShelleyWebbCSO

by Shelley Webb | Featured Contributor Many direct sales marketers are successfully using social media to help market their businesses.  But just like in any other business, choosing the best social media platform for your particular brand is very important.  In order to choose, it’s imperative to define your ideal client and determine where they […]

CONTINUE READING Which Social Media Platform is Best for Direct Marketers? by @ShelleyWebbCSO 9 min read

Optimizing Your Pinterest For Business by @ShelleyWebbCSO

by Shelley Webb  | Featured Contributor With over 70 million users and 2.5 billion monthly page views, Pinterest has proven to be a great social media platform for almost all businesses.  Studies have shown that consumers who engage with your small business on Pinterest are more likely to do business with you and spend more […]

CONTINUE READING Optimizing Your Pinterest For Business by @ShelleyWebbCSO 10 min read

More Warnings About Using Copyrighted Images by @ShelleyWebbCSO

by Shelley Webb| Featured Contributor Recently I received a frantic e-mail from a client of mine stating that she had received a letter from Getty Images with an order to pay more than $1000.00 for illegal  use of an image unless she could prove that she obtained it legally.  She wanted to know if perhaps […]

CONTINUE READING More Warnings About Using Copyrighted Images by @ShelleyWebbCSO 7 min read

Klout Matters… Or Does It? by @ShelleyWebbCSO

by Shelley Webb | Featured Contributor I recently finished reading Gina Carr and Terry Brock’s new book “Klout Matters: How To Engage Customers, Boost Your Digital Influence – and Raise Your Klout Score for Success“.   I also attended their Klout-a-Thon as well as Gina’s presentation for Social Buzz Club on the the importance of being […]

CONTINUE READING Klout Matters… Or Does It? by @ShelleyWebbCSO 9 min read

Alt Tags and Title Tags: Are You Using Them to Their Best Advantage? by @ShelleyWebbCSO

by Shelley Webb | Featured Contributor With Google’s latest update, it’s even more important to do all that you can in order to have your blog recognized in their search engines.  While this post is not about SEO or about how to gain traffic by using the latest trick, it IS about utilizing the tools […]

CONTINUE READING Alt Tags and Title Tags: Are You Using Them to Their Best Advantage? by @ShelleyWebbCSO 6 min read

What Do You Stand For? by @ShelleyWebbCSO

by Shelley Webb | Feature Contributor Last week in one of my groups, a person asked “What things do you do throughout your prospects’ buying process to establish your credibility with them?” The first thing that came to my mind is that you must establish your credibility long before your prospect ever approaches you.  In […]

CONTINUE READING What Do You Stand For? by @ShelleyWebbCSO 6 min read

Still Using Google Images for Your Blog Posts? Stop It! by @ShelleyWebbCSO

by Shelley Webb | Featured Contributor Still Using Google Images for Your Blog Posts? Stop It! Stop it!  I have seen too many people served with unexpected “bills” and/or lawsuits for using images that held copyrights.  Many folks assume that the images found in Google Images are there for the picking, but that is very […]

CONTINUE READING Still Using Google Images for Your Blog Posts? Stop It! by @ShelleyWebbCSO 5 min read

7 Ways To Use Twitter to Position Yourself As an Expert by @ShelleyWebbCSO

7 Ways To Use Twitter to Position Yourself As an Expert by Shelley Webb | Featured Contributor There are many ways to use social media and one of them is to use it to position yourself as an expert in your field. The real  idea behind positioning yourself as an expert is that when someone […]

CONTINUE READING 7 Ways To Use Twitter to Position Yourself As an Expert by @ShelleyWebbCSO 8 min read
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