by Shelley Webb | Featured Contributor Many direct sales marketers are successfully using social media to help market their businesses. But just like in any other business, choosing the best social media platform for your particular brand is very important. In order to choose, it’s imperative to define your ideal client and determine where they […]
by Shelley Webb | Featured Contributor With over 70 million users and 2.5 billion monthly page views, Pinterest has proven to be a great social media platform for almost all businesses. Studies have shown that consumers who engage with your small business on Pinterest are more likely to do business with you and spend more […]
by Shelley Webb| Featured Contributor Recently I received a frantic e-mail from a client of mine stating that she had received a letter from Getty Images with an order to pay more than $1000.00 for illegal use of an image unless she could prove that she obtained it legally. She wanted to know if perhaps […]
by Shelley Webb | Featured Contributor I recently finished reading Gina Carr and Terry Brock’s new book “Klout Matters: How To Engage Customers, Boost Your Digital Influence – and Raise Your Klout Score for Success“. I also attended their Klout-a-Thon as well as Gina’s presentation for Social Buzz Club on the the importance of being […]
by Shelley Webb | Featured Contributor With Google’s latest update, it’s even more important to do all that you can in order to have your blog recognized in their search engines. While this post is not about SEO or about how to gain traffic by using the latest trick, it IS about utilizing the tools […]
by Shelley Webb | Feature Contributor Last week in one of my groups, a person asked “What things do you do throughout your prospects’ buying process to establish your credibility with them?” The first thing that came to my mind is that you must establish your credibility long before your prospect ever approaches you. In […]
by Shelley Webb | Featured Contributor Still Using Google Images for Your Blog Posts? Stop It! Stop it! I have seen too many people served with unexpected “bills” and/or lawsuits for using images that held copyrights. Many folks assume that the images found in Google Images are there for the picking, but that is very […]
7 Ways To Use Twitter to Position Yourself As an Expert by Shelley Webb | Featured Contributor There are many ways to use social media and one of them is to use it to position yourself as an expert in your field. The real idea behind positioning yourself as an expert is that when someone […]
