by Stacy Kleber Jensen | Featured Contributor Though I truly believe that a good designer can design for any medium, there are definitely different things to consider when designing for web versus designing for print. Below are five things to consider when you are faced with designing for a new medium. 1. The Fold The […]
by Stacy Kleber Jensen | Featured Contributor Now, the heading of this post is a little deceiving – no, I’m not going to teach you how to take advantage of your graphic designer. But I do want you to know how you can work with your designer to get the best possible result. A win-win […]
by Stacy Kleber Jensen | Featured Contributor Whenever you deal with a designer, you should always include a creative brief to help summarize the project. This will ensure that both you and the designer are on the same page. Below are our tips on 10 things to include in your creative brief. 1. Scope of the […]
by Stacy Kleber Jensen | Featured Contributor There are an abundance of overused fonts out there, but there are a few that just scream amateur. When you run a professional business, it is best to stay clear unless you have a really good reason. 1. Times New Roman Times New Roman is a default font. It is not […]
by Stacy Kleber Jensen | Featured Contributor Your logo is one of your most important brand assets. It is your first impression, and how people will eventually start to identify you in every aspect of your advertising – from your website to your social media accounts to your brick and mortar store. With that said, designing […]
by Stacy Kleber Jensen | Featured Contributor January always signals a kind of fresh start – a chance to reflect on what went well the year before, and what could potentially be done better. Mostly, we apply this to our personal lives – but why don’t we do the same for our business, our brand and […]
