by Thallen Brassel | Featured Contributor During the holiday season, it is quite popular for businesses and brands to team up with their favorite charities. Usually, the brands promote a special product or service in the charity’s name and then donate proceeds to the cause. This is a great way to build good press and goodwill […]
by Thallen Brassel | Featured Contributor Let’s face it—everyone loves free stuff, especially fun promotions like contests and sweepstakes! Promotions are great for companies because they create awareness and buzz about their products. Similarly, customers win because they get to interact with their favorite brands and score free “swag” in the process. If you’re thinking […]
by Thallen Brassel | Featured Contributor Did you know that the Federal Trade Commission (“FTC”) directly regulates online advertisements, including product endorsements and reviews by bloggers and social media users? If you are a paid advertiser (such as a blogger), or if your business utilizes these marketing methods, then read on. Last month, the FTC […]
