When I got divorced a few years ago, going back to work, which was something I’d always wanted theoretically became a critical reality. At the time, starting my own business was nowhere in my mind. I had enjoyed my career prior to having kids and figured with a few tweaks, I would jump back in […]
Author: Tracy Jensen
Tracy Jensen is Founder and CEO of Frizz Marketing, a Chicago-based marketing firm. Tracy has over 15 years of experience in communications, branding and community outreach. Through Frizz, her focus is helping small businesses and nonprofits extract their central identity and voice, cultivating compelling and authentic content. Her specialties are strategy, email marketing and content creation.
Equally content in front of a group as she is typing from her home office, Tracy has spoken on a variety of topics from social media to fundraising tactics. As a writer, she has contributed to a range of platforms, including BlogHer, EverydayFamily, Mamalode, Scary Mommy, and BonBon Break.
A single mother to two, Tracy believes the only limitations to success are the voices within our own heads. When in doubt, fresh air, a good cup of coffee and a book can cure just about anything.
Tracy loves talking with other entrepreneurs. You can find her on Facebook, Twitter and LinkedIn.
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5 Ways to Vet Your Networking Group
By Tracy Jensen
by Tracy Jensen | Featured Contributor When you are trying to grow your business, your network is critical and not just to gain clients. The people you meet in these groups, whether virtual or in person, can help you brainstorm, innovate, critique, and connect you with valuable resources. However, membership and event fees quickly add […]
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5 Email Essentials for Any Small Business By @bytracyj
By Tracy Jensen
by Tracy Jensen | Featured Contributor Because most of us work at least partially in the online space, if not entirely, our emails are often the initial point of contact with a potential customer and leave that critical first impression. It is how we conduct the majority of our communications, where we pitch new projects, […]
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3 Business Owners Share Their Lessons Learned
by Tracy Jensen | Featured Contributor They say hindsight is 20/20, right? While I have provided freelance and consulting services periodically over the years, my LLC, Frizz Marketing, is actually only a year old. It’s been an interesting journey so far, and not without its bumps. As I review my own first year, I asked a […]
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Marketing Your New Small Business: 5 Steps to Get Started
by Tracy Jensen Whether you’re starting a web design firm or the sports store down the street, every business needs a marketing strategy because let’s face it: a great service or product is worthless if no one knows about it. But with limited time and manpower, where do you start? 1. Set expectations – […]