by Upasna Kakroo | Featured Contributor It’s the end of the year, and a time for family and giving. It’s also a time to take stock of your business initiatives and plan for the next year. Many of us tend to fail at our resolutions consistently. My small trick for making sure I am able to […]
by Upasna Kakroo | Featured Contributor I attended a baby shower last weekend. It was fun. I met a very creative and engaging girl there who surprised me with her talent profile. She’s a fashion designer, teacher, dancer, skier, a half-marathon runner and also a baker. When we spoke, she said, now that her teaching term had […]
by Upasna Kakroo Officially, I started running my pilots and my brand site in October last year. It’s been a full year of excitement, ups, downs, questions, support and honestly, a lot of work. Building a Startup brand often takes hours of hard work, persistence and your ability to stay put, no matter what. From my personal experience, […]
by Upasna Kakroo | Featured Contributor Storytelling has gone well past its marketing buzzword days. It’s a real branding need for your Startups and small businesses. The reason is not driven by storytelling experts advocating this idea through the world, but by change in consumer behavior. Put yourself in the consumer’s shoes for a moment. Each […]
by Upasna Kakroo | Featured Contributor Culture is essential but it becomes especially important when working in a Startup, where limited resources are always up against stringent deadlines. Content is a special case that I discuss today, just because, if not done well in a team, it is the biggest reason why most content marketing initiatives […]
by Upasna Kakroo | Featured Contributor Recently a friend of mine, shared her predicament with me. She was starting a new business and was over-invested in product creation and funding efforts. This left her with no time to think about her brand. I realized plenty Startups go through this exact same issue. It is not because […]
