by Crystal Smith Within a matter of weeks many of us have been forced to manage our teams in this new virtual world because of the COVID 19 pandemic. In just three short weeks I have witnessed teams overcome the challenges extremely well. I have also witnessed teams crumble at the core. There are many […]
by Lucy Render-Kaplan | Featured Contributor Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, it can strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, helps develop trust and […]
by Jennifer Longmore The difference between running an entrepreneurial business and a company is significant. When you’re in the entrepreneurial stage, you’re working predominantly with contractors, you may or may not have run a team before, and your systems are likely lacking or nonexistent. A company is run differently. The systems, policies, procedures, and protocols […]
by SJ Barakony | Featured Contributor ‘Lean in … it’s growing daily.’ As this blog goes live, we find ourselves on a chronological cusp; it’s not just A New Year’s Eve/Day: it marks an entirely new decade! The 2020’s will bring us untold innovation which’ll make us do double-takes; one trend, though, that […]
The ‘Holidays’ … … offer entrepreneurs a renewed opportunity to serve, solve, & be civil, especially in hyper competitive industries. With this mindset, we can ask ourselves a key question: How can business owners strengthen the pillars of our civil society? Please think & then brainstorm ways to turn thoughts […]
[ ‘S o S’ ] = Leveraging Stages to Earn Something More: Significance Flying @ 35K ft As entrepreneurs, we’ve often heard how important it is to be successful. And, as so many of us also know, success is defined in so many different ways, through lots of different life experiences & […]
by Lucy Render-Kaplan | Featured Contributor In an industry where the only constant is evolution, how do you know what to look for when hiring a Marketing Manager? If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in […]
by Deborah Sweeney | Featured Contributor Did you know that there are more than 11 million woman-owned businesses in the United States? October is National Women’s Small Business Month, and in celebration the U.S. Small Business Administration (SBA) created a new infographic showing the impact female entrepreneurs have in business. According to the infographic, these 11.3 […]
So, you’re a mom with a business … … & you want them to understand your why . Aspirations You’re already the CEO, COO, & CFO of your household. Yet, you desire to create a legacy, being remembered as more than just a mom-preneur who provides a product/s, service/s, or specialized knowledge […]
by Tavasya Agarwal It’s great to see what’s working but also why it’s working. This is why analytics tools are vital to the success of your digital marketing success. They tell you everything you need to know, such as how customers behave on your website, success from social shares and open rates from emails. However, […]
