Social media can be exhausting.
It involves pinpointing a target audience, followed by posting at relevant times with strategic creativity. The job is underestimated. It’s almost like a layered cake, where the separate hidden layers are what make it great…
Who knew posting pictures could have this much to it? What you thought may be an easy task ends up being mentally draining. Additionally, when you’re running a social media account for a particular business, the job is even more grueling.
How do you keep your business’s social media successful, as well as staying successful in your day job? A social media audit can help by giving you direction. It helps eliminate what you’re doing wrong, and where your strengths are. It finds the information necessary for maintaining an effective social media platform, helping you to keep your sanity.
A clear, cohesive message across each social media platform is critical in attracting your target audience. Your followers initially followed you because they have an interest in your business message and style. Keep this apparent in each post. And through which platform are you sending this message? Facebook? Instagram? Twitter? Whatever content you’re posting, it should be catered around which platform you plan on using. A majority of Facebook users consist of the Baby Boomer generation. Instagram, however, is mostly occupied by Millennials and younger.
So, which platform you use should depend on your audience. What about the platforms that are newly trending? Snapchat and Tumblr are examples. These platforms allow you creatively demonstrate your content while reaching a wide array of audiences.
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o understand how to maintain a successful social media profile, we’re giving ONE lucky She Own’s It reader a COMPLIMENTARY social media audit.
A social media audit will report and update suggestions for your own social media. It allows you to enjoy your social media strategy, knowing the outcome will be successful. Have your layered cake and eat it too!
Kickstart your social media audit today!
Founder of Lifestyle Public Relations & Marketing Agency, MWQPR. A seasoned marketing, public relations, and social media professional, she leads highly effective global marketing, communications, strategy, and customer advocacy campaigns. She has experience across diverse industries, particularly Luxury, Retail, Technology, Travel, Hospitality, Financial Services, and Consumer Goods in both corporate and consulting roles. Michelle has acquired a deep understanding of the affluent global consumer.
Michelle resides in San Francisco, CA running a successful Marketing & PR firm. Holds a bachelor’s degree in Business Development & Global Communications from the University of California Los Angeles and received a certification from the University of Business Marketing in Bologna, Italy. Michelle is fluent in Italian and currently studying French. With a quick wit, a New York sense of directness, and a superstar Auntie, Michelle also volunteers with Ovarian Cancer National Alliance, supporting their Race Across America Campaign.
