by Shane Barker
Want to make money on Instagram?
You need to know how to attract followers and keep them engaged. Your ability to build a following and boost your influence play a major role in generating income on Instagram.
But building a profitable account from nothing is not child’s play.
First things first, you should look at your follower base. While you don’t need millions of your followers to monetize your account, the higher the number, the better.
To grow your account organically, you need to create engaging content.
Start by understanding your audience — their likes, dislikes, and pain points. Then, try to come up with ways in which you can solve their problems, or add value to their lives.
It’s also a good idea to maintain a consistent posting schedule. Narrow down on a frequency that works best for your page, and stick to that.
Also, leverage online tools to come up with the right hashtags. This can work wonders in improving the outreach of your Instagram content.
How to Make Money Using Instagram?
Once you have over a thousand followers in your niche, you can consider monetizing your page.
Here is how you can get started:
1. Sponsored Posts
Sponsored posts can include shoutouts, detailed reviews, as well as how-to videos. If you have a good sway over your audience, you can boost a brand’s sales.
What’s in it for you?
Typically, before a campaign begins, brands negotiate a flat fee for a post or a series of posts.
2. Affiliate Marketing
Affiliate marketing can help brands generate leads and eventually, increase sales.
If you go down this road, you’ll receive a fixed amount of money every time a purchase is made. For affiliate posts, you need to promote a product using a custom link or a coupon code.
3. Product Placement Videos
With the rise of video content, this monetizing technique has come into the limelight.
It involves brands paying influencers to feature their product in videos. The product placement could either be subtle or obvious. Also, you can start a podcast and can earn good money.
4. Promote Your Own Goods
If you have your own brand or even just a side hustle, you can leverage Instagram to sell your products to your audience.
While this is a lot of work, it can be really lucrative!
If you’re new to making money through Instagram, you may encounter hiccups. However, you can lighten the load by using the right Instagram marketing tools.
Not aware of any?
Check out ShaneBarker.com to find the right tool.
If you want to learn more about monetizing your Instagram, check out the infographic given below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.