The SaaS industry is booming. According to Cisco’s estimates, 75% of all cloud workflows will be delivered as SaaS. In the last decade or so, SaaS companies have had it easy with thriving market demand, abundant capital, and increased cloud adoption. While SaaS businesses enjoy the advantage of having high-margin, recurring revenue, the competition in […]
SEO copywriting is one of those buzzwords that is used a lot by marketers and yet not everyone is sure of exactly what it means. For those of you who fall under that category, let me clarify things for you. SEO copywriting is the practice of optimizing your content in a way that it appeals […]
by Shane Barker Search engine optimization (SEO) and organic social media marketing both take time to drive results. But you need a faster method that can help propel your business’ growth. So, what should you do to grow your small business? You can leverage influencer marketing. It’s a powerful way of driving results instantly. About […]
by Shane Barker Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers. However, 78% of marketers admitted in a Linqia survey that, despite […]
by Shane Barker At first, when the pandemic hit, influencer sponsored content experienced a decrease from an average of 35% to 4% of all influencer publications. Image via Launchmetrics Businesses had to cut back on influencer marketing campaigns in a bid to reduce costs and not appear insensitive to the crisis. However, several months later […]
Do you know how many blog posts are published per day? More than 3 million. Image via Worldometers To stand out in this massive sea of content, you need to create SEO-friendly content. That’s where SEO content writing comes into the picture. SEO content writing means creating content with the aim of driving search engine […]
Content marketing is an effective way to build your brand’s awareness, authority, and engagement. Well-created and promoted content can also boost conversions and revenue. However, very few marketers know how to leverage content marketing effectively. Truth be told, content marketing can be tricky since it involves many stages. A single misstep can decrease your content […]
Social media marketing can either be a boon or a bane. If you do it right, the benefits can be unparalleled. Conversely, if you mess it up, it will seem a complete waste of time. Wondering how to do it right? Don’t worry. While social media marketing is complex, it can give your good results […]
by Shane Barker What started as a channel to connect people has now become a full-fledged marketing channel. Yes, I am talking about social media. But with numerous brands competing for the attention of the same audience, how can you make your brand stand out? You need to focus on producing content that converts, targeting […]
Hashtags have, over time, become a popular marketing tool for most brands, marketers, and content creators. Why is this? Hashtags increase your chances of reaching more people. But it’s not that easy. Using hashtags is a art. You need to know which hashtags to use for which posts so that you can increase your […]
