by Shane Barker
What started as a channel to connect people has now become a full-fledged marketing channel. Yes, I am talking about social media.
But with numerous brands competing for the attention of the same audience, how can you make your brand stand out?
Let’s take a look at what’s trending on social media and how you can leverage it for effective marketing.
1. Organic Reach is Booming
As the global pandemic led to economic losses, most brands are cutting their ad spends. That’s why marketers are witnessing a significant boost in their organic social reach and it cut down their marketing expenses.
What does it mean for you?
You can also grow your social media following organically by publishing content that is relevant, valuable, and engaging. Remember, this situation won’t last for too long so make the most of it now.
To leverage this opportunity, you should:
- Plan your social media content calendar effectively.
- Publish high-quality content every day.
- Engage your audience via comments, DMs, and interactive Stories.
- Use other organic marketing tactics such as using hashtags, location tags, Story stickers, and collaborations with other content creators.
You should double your content quality and quantity to increase your reach and engagement.
2. Influencers Are Not Going Anywhere
Influencer marketing plays a crucial role in the marketing plans of most brands, and that is not going to change any soon. However, you need to evaluate the authenticity and worth of your influencers closely.
Analyzing what value an influencer brings to the table has always been important. But with the rise of fake influencers and the de-emphasis on likes as an engagement metric, it has become even more crucial.
Many brands are partnering with nano- and micro-influencers to encourage meaningful conversations and real conversions, and not just growing numbers.
You should partner with influencers only after analyzing their audience demographics, content quality and style, and the overall value through the referral program, they can offer your brand. Even during ongoing partnerships, you should regularly monitor the traffic, clicks, leads, and sales an influencer brings you.
You should hire influencers who can attract more visitors for your outdoor events like – exhibitions, trade shows, and other live events.
This can be a lot of work. To simplify the process of influencer vetting and campaign monitoring, you should consider using some of the best tools for influencer marketing. They can help you get useful insights and make informed decisions.
3. Video Content Will Continue Dominating Social Feeds
Video content is already gaining higher traction and it will continue to do so.
After video posts, video Stories, IGTV videos, YouTube, and TikTok, now content creators will also be leveraging Instagram Reels. Instagram has recently introduced its short 15-sec video feature that will allow users to create videos with music and other filters and share them.
Your marketing strategies will only succeed if you’ll deliver what your consumers want, exactly when they want it, and in the way they like. That’s why videos and platforms have become a must.
72% of customers prefer to learn about a product or service via a video. And they are likely to retain 95% of a message shared via videos.
Aren’t these statistics enough to tell you the importance of investing in video marketing?
Ready to Boost Your Brand’s Presence on Social Media?
As always, the world of social media is evolving.
You should capitalize on the current market trends, experiment, analyze what’s working and what isn’t, and optimize your social media strategy accordingly. Remember, optimizing your marketing strategy is a continuous process and that’s the only way to succeed.
Are you ready to keep up with the changing social media trends?
Do you have questions about how to proceed with your next social campaign? Ask them in the comments below.
Read more from Shane Barker here.