Author: Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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The Latest Influencer Marketing News for 2020 That You Need to Know by @Shane_Barker

The COVID-19 pandemic has hit every industry out there and the influencer marketing industry is no different. Marketing budgets across many industries were slashed and this meant fewer influencer marketing campaigns. While this might paint a grim picture in your minds, it’s far from that. In fact, 71% of marketers still feel that influencers can […]

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5 of the Most Popular Digital Marketing Trends in 2020 @Shane_Barker

Change is inevitable in the digital marketing world. If you want to get ahead, you need to stay on top of the latest trends. Chatbots, influencer marketing, SEO, etc., are terms we’re all familiar with. But within these broad concepts, there are a lot of interesting trends emerging. You need to follow them if you […]

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A Reliable Guide for Making Money on Instagram by @Shane_Barker

by Shane Barker Want to make money on Instagram? You need to know how to attract followers and keep them engaged. Your ability to build a following and boost your influence play a major role in generating income on Instagram. But building a profitable account from nothing is not child’s play. Getting Started… First things […]

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3 Types of Content Marketing KPIs That You Should Track @Shane_Barker

Content planning, creation, and distribution can be fun but your content marketing strategy should be based on more than just fun and interest. You need to create content that can engage your audience and, perhaps, get them to perform desired actions like buying a product. Is your content able to do that? The only way […]

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Do the Pros of Influencer Marketing Outweigh Its Cons? BY @Shane_Barker

The influencer marketing wave is taking the business world by storm. It’s clear that influencer marketing is here to stay. But nothing is ever completely black or white. Well, influencer marketing is no exception. So, before hopping on to the influencer marketing bandwagon, you need to know its disadvantages as well. Want to assess its […]

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Instagram Influencer Marketing and Consumer Conversations in 2020 by @shane_barker

by Shane Barker How can an influencer help you with brand promotions? The key to successful marketing lies in understanding buyers’ psychology. People are always looking up to other people for recommendations and reviews about products and services. Many people also trust online reviews as much as personal recommendations from friends and family. However, people […]

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How to Improve Your Content Marketing with Visual Communication BY @SHANE_BARKER

Brands continue to invest more in visual communication. Why is this? It helps them connect better with audiences. Marketers understand that using visuals inspires, entertains, and creates lasting impressions. Visuals are also great when you want to educate your customers and improve your brand loyalty. 95% of marketers say that videos help them increase user […]

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How To Incorporate Storytelling Into Your B2B Marketing Strategy by @SHANE_BARKER

by Shane Barker Storytelling and B2B marketing may not seem like they go together. After all, storytelling is the art of writing fiction, right? Not always. Every brand has a story to tell, be it of the brand’s origins, their growth, or their employees. Stories can humanize brands and make it easier for others to […]

CONTINUE READING How To Incorporate Storytelling Into Your B2B Marketing Strategy by @SHANE_BARKER 13 min read
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Decoding the Concept of Influencer Activation by @shane_barker

Social media has become an indispensable part of our lives. People are spending more time than ever on their favorite social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn and others. With increased user activity on social channels, marketers are trying new ways to reach audiences on social media. One of the easiest ways to […]

CONTINUE READING Decoding the Concept of Influencer Activation by @shane_barker 6 min read
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Local SEO: Master the Art of how to Rank a Website Locally by @shane_barker

If you have a local business, then one of your top priorities should be to secure top rankings in search engine results. It’s crucial that you design a robust local SEO strategy; otherwise, you may lose out on highly qualified leads. Additionally, SEO helps you drive high-quality traffic to your website and increase the conversions […]

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