The influencer marketing wave is taking the business world by storm. It’s clear that influencer marketing is here to stay.
But nothing is ever completely black or white.
Well, influencer marketing is no exception.
So, before hopping on to the influencer marketing bandwagon, you need to know its disadvantages as well.
Want to assess its viability for your brand?
Let’s take a look at the pros and cons of influencer marketing.
Pros of Influencer Marketing
Businesses around the world are investing in influencer marketing. It’s bound to have some advantages.
Let’s list out the pros of collaborating with influencers:
Influencers Can Help You Boost Your Reach and Engagement
Influencers are social media personalities with a sizable social media audience. What’s more, influencers work hard to engage their audience and build their credibility.
By partnering with these influencers, your brand can reach out to their loyal followers. This way, you can broaden your reach quickly. Additionally, they can help
You Can Save Time
Content creation is a time-consuming process, to say the least.
From strategizing to publishing and measuring results, it requires a whole lot of resources and commitment.
With influencer marketing, you can ward off these worries.
Influencers create content regularly. That’s why they know what kind of content resonates with their followers.
With their help, you can create good quality content without spending too much time on it.
Cons of Influencer Marketing
But it’s not all sunshine and roses. Here are some of the drawbacks of influencer marketing that you should be aware of:
There’s No Foolproof Method of Doing It Right
Influencer marketing is a relatively new strategy.
While several businesses have reported mind-blowing results, this isn’t to say that things couldn’t go wrong.
For instance, the fear of partnering with the wrong influencer is omnipresent. Perhaps, the content won’t resonate with your audience.
Moreover, it is essential to look beyond the number of followers. Of course, followers matter, but the real deal is their engagement rates.
If you partner with an influencer with a high follower count but a low engagement rate, chances are, they have fake followers. In such a case, your brand reputation can suffer.
Analyzing Results May Be Difficult
How do you know if your influencer marketing campaign was successful?
While chalking out your campaign, you need to determine the KPIs and metrics that you’d want to assess.
When brands miss out on this step, measuring campaign success can be hard.
However, despite the cons, there is no doubt that influencers can offer a range of benefits. All you need to do is take it one step at a time and tread with caution.
To learn more about the pros and cons of influencer marketing, check out this post on ShaneBarker.com.
Image Courtesy: shanebarker.com
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
One Reply to “Do the Pros of Influencer Marketing Outweigh Its Cons? BY @Shane_Barker”
TARA L EGGENSPILLER
Thanks Shane! I’ve worked with influencers and had mixed results. I think it’s a good move if executed correctly.