by Michelle Emerson
We all know that we should be writing blogs because they’re ace business boosters, those hairy-legged SEO spiders love them and they’re a podium to tell the world and its dog that we’re an expert.
• But what if you don’t know how to write a blog?
• What if you don’t like doing writing?
• What if you don’t want to put yourself out there?
• What if your time is better spent focusing on keeping your clients happy?
• What if your ideas machine needs refurbishing?
• What if your blogs are utter rubbish?
There are so many ‘what ifs’ that can stop you from blogging, and as a blogger and an eternal optimist, I’d love to help you overcome them.
So here are 6 ways to help you dissolve those blogging blocks, boost your blogging confidence and propel your business into the 21st digital marketing century.
1. If you don’t know how to write a blog – here’s an easy way
Use this format until you get really comfortable with your blogs – it will boost your blogging confidence.
a. Aim for 5-600 words.
b. 100 words for your introduction and conclusion
c. Include 5 top tips/3 insider secrets at 60 words/100 words each
2. If you don’t like writing blogs – deal with it
As an entrepreneur you’ll have plenty of tasks that you don’t like doing so instead of procrastinating/avoiding/neglecting your marketing, either outsource it to a wordsmith or face it head on. Don’t be defeated!
3. If you don’t want to put yourself out there – change your mindset
You’re not actually ‘putting yourself out there’ because the chances are unless you’ve got an ocean of followers (which means you’re already super at creating fab content already), your blog isn’t going to stop the world in its tracks. Once you’re bitten by the blogging bug, however, you’ll find that you will want to the world to take notice of your work.
4. If you don’t have time to blog – make a plan
Nothing ever happens without a plan. Like all overwhelming business tasks, it’s a good idea to break it down into bite-sized chunks. One blog a month is enough if you’re backing it up with social media posts, newsletters and mailing out to your list too. That gives you 4 weeks to prepare a blog. If you aim for the 500/600 word mark, you only have to write 150 words a week. That’s one paragraph – an introduction or a conclusion.
5. If your creative juice tank is empty – here’s some fuel
You can find ideas literally anywhere. Look at your competitors, what are they writing about? Read magazines/newspapers/listen to the radio/watch the ads on TV. Go for a walk (ideas always pop in when your mind’s quiet). Wander round YouTube, social media and read some of those newsletters you signed up for but never open.
6. If you think your blogs are going to be utter rubbish – don’t beat yourself up, man
It sounds like you might be a perfectionist and this can be detrimental to your marketing health. Wouldn’t it be better to write and post regular blogs that are mediocre (I’m sure they won’t be utter rubbish – after all, you’re an expert, remember?) than to have a big, old empty page where your business expertise should be displayed? The more blogs you write, the better you become. Remember, perfectionism keeps a business stuck in its tracks – avoid it at all costs.
Does that help? I hope so. Get blogging today and start writing little and often – it’s not just great for business, it’s great for the soul, too.
Michelle Emerson is a blogger, content creator, ebook publisher and founder of From Creation to Publication. She loves helping entrepreneurs to get results, visibility and profits from blogging and e-marketing, and freeing them up to work on their dream business.