Working Mom in Balance: Business Blogging Mistakes That Are Holding You Back by @chicmompreneur

bizbloggingl

by Nancy Laws

If, like the rest of us, you have not been living under a rock, you are aware of the amazing benefits having a blog can have for your business. It is rare to visit a business website without a blog these days.

By the time my clients hire me, they have completely given up and are ready to leave blogging behind.

‘I have such a hard time being inspired, I love what I do, but I hate writing about it.’

‘I have been writing non-stop for weeks and yet traffic to my site has not improved.’

Content

The first time I heard the words business blogging, I didn’t get excited, as a matter of fact it was the complete opposite. Compared to the idea of lifestyle blogs, and beauty blogs, business blogs just sound boring. As a matter of fact, boring and calculated. I have visited some business blogs that were exactly just that, cold.

Make it fun and interesting for your readers, sometimes the best way to do that is to set yourself apart. Is there something about your brand that is different? Something that set’s you apart from your competitors? Use that to set your blog apart.

Instead of blogging about technology, blog about women and technology. How can your tech product benefit a female business owner and her brand. Try to find small ways to differentiate yourself from your competitors. It will not only make your blog more interesting, but will introduce your brand to new potential fans/customers.

If writing is not your strength, find someone to write for you.

Aesthetics

How appealing is your blog visually. One of the reasons I first fell in love with Dana’s Blog is because of how fun and colorful it is, and it has kept me coming back over and over again.

Hire a great designer if web design is not your gift. Your business blog, in many ways, is going to be an introduction to your business for those discovering you through your blog. If it looks unappealing, they will not stay on to explore your business.

Tips For Improving The Aesthetics of Your Blog

1. Appealing Newsletter Pop-Up
2. Powerful Landing Page
3. Use Infographs, Pinnable Images
4. Update Your Blog Theme

Stay Organized

I have said this a lot, and chances are, if you are a subscriber, you will hear this many more times. Blogging is like a full time job. I never complain about it because I love writing, and my blog allows me to combine everything I am passionate about into one fun escape a few times a week.

If your blog is a business blog, you need to apply the same techniques that you use to keep your business running smoothly to your blog.

Tips For Keeping Your Business Blog Organized

1. Prepare your blog topics a few weeks to a month ahead
2. Create a schedule for your blog posts (An editorial Calendar)
3. Write your post at least a few days ahead of schedule (Don’t forget to edit)

Appeal to Your Target Audience

You may know your target audience, but do you know how to reach them effectively?

Keep share buttons in areas that make it easier to share. People love sharing pinnable images. One of the best ways to get your blog posts noticed by your target audience is to make it easy for that audience to share your posts. Chances are that the people they are connected to will enjoy your posts if they did.

Do you make it easy for your twitter followers to discover and interact with you?

Twitter Interaction

I love Scoop It, and the layout for article that you scoop.

Apply the same methods to your Facebook, Gmail, and TSU Posts.

How To: Google Plus Posts

Gmail

Business blogging is important, but it can be a lot tougher because the goal is to make yourself the go to expert in your field. Use your team members, you may have a great writer working right under your nose, or a creative designer.

Business blog management requires a great understanding of your business, if you are able to find somebody who will make the time to do so, it may be beneficial for you to consider hiring an expert.

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Nancy LawsNancy Laws: I began Afro-Chic Mompreneur to be a guide for the working mom. I cannot tell you how many times I have heard people say, you can’t do it all. You can’t be a good mom and have a successful business, yet there are many great women doing it, and doing a pretty damn good job at it. I take it a step further and say not only can you do it, but you can do it and be fabulous. I hope that I can continue to share on other platforms, with great women.

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8 Replies to “Working Mom in Balance: Business Blogging Mistakes That Are Holding You Back by @chicmompreneur”

  1. Kimberly Bolden

    These are all such great tips. At present I am looking for the perfect plugin for a pop-up subscribe window. Any suggestions?

    1. Nancy

      Kimberly, I am glad you found the tips helpful…I use mailchimp. It’s great because you can organize all of your subscribers and create your newsletters as well. http://www.mailchimp.com

  2. Maureen

    This is great advices. As I’m focusing on growing my blog this year, the post comes in handy. Off to pin this 🙂 #ibabloggers

    1. Nancy

      Thank you Maureen, Happy it was helpful

  3. Miranda

    This is great advice. I’d really like to make my blog more beautiful, but I’m just learning and not really great on design. Hopefully I’ll be able to hire someone to design it better in the future. #ibabloggers

    1. Nancy

      Miranda, feel free to reach out, there are many bloggers that offer tips for design, and that make it very simple. I can send you some information on that.

      Glad it was helpful

  4. Corina Ramos

    Hello Nancy,

    These are great tips you’ve shared. Yes, blogging can be challenging but if we keep it organized and follow great advice like what you’ve shared than it can be fun and rewarding.

    Gladly sharing this. Have a great week ahead!

    1. Nancy

      Thank you, you too

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