5 Core Pillars of Social Media Marketing

by Ankit Patel

Social media marketing is a key element of fruitful marketing and numerous marketers realize the potential for business growth utilizing this platform. It is rapidly becoming the most vital part of effective digital marketing strategies. This platform is ideal for businesses because it requires minimal financial investment and, when executed correctly, it can assist to grow your business.

As a study by HubSpot, more than 90% of all marketers confirmed that their social media endeavors have generated more exposure for their online store. Then, almost 80% of them said that social media efforts increased traffic for their business websites.

Following are some questions to ask when characterizing your social media marketing objectives:

• What are you expecting to accomplish through social media marketing?
• Who can be your target audience?
• Where and how will you discover your target audience?
• How would your audience utilize social media?
• What message would you like to send to your audience through social media marketing?

Social media marketing can assist with diverse goals, such as:

• Augmenting website traffic
• Building conversions
• Raising brand awareness
• Creating a brand identity
• Improving communication and interaction with key audiences

5 core pillars of social media marketing

1. Strategy

Consider your business goals before you begin making social media marketing strategies.

What are your prime objectives?

How can you accomplish your business goals with the assistance of social media?

A myriad number of businesses utilize social media to boost their brand awareness, while others use it for driving website traffic and sales. Social media can likewise generate engagement around your brand, build a community, and serve as a customer support channel for your audience.

Which social media platforms would be best for marketing?

These days, most utilized social media platforms are Facebook, Twitter, Instagram, Snapchat, and Pinterest. There are also some smaller platforms, such as Tumblr, Anchor, etc and social messaging platforms, such as WhatsApp, Messenger, and WeChat. It is better to choose a few platforms that you believe your target audience is on than being on all platforms.

What sort of content would be beneficial for you?

Various kinds of content include business, educational, entertaining content, etc. And it can be in the form of images, videos, or links.

First, you have to comprehend what kind of content will attract your target audience. A decent place to begin is to create a brand identity that will allow you to answer these questions. And you can always change your strategy according to how your social media posts perform.

2. Planning and publishing

Social media marketing for small businesses starts with having a consistent presence on social media.

About three billion individuals utilize social media. Subsequently, by being active on social media platforms, you are allowing your brand to be found by your future customers.

Posting a blog post, an image, or a video on a social media platform is very easy and popular these days. It is much the same as posting on your own Facebook profile. But instead of posting content arbitrarily, you should schedule the content ahead of time.

3. Listening and engagement

When your business and social media keep on growing, a conversation about your brand will grow as well. Individuals are going to comment on your social media posts, tag you in their social media posts, or send you messages directly.

Also, people on social media could speak about your brand without letting you. So you will have to monitor the discussions about your company on social media. If it is a positive comment, you get a chance to delight them. Otherwise, you can offer support and fix an issue before it gets worse.

To expand your reach on social media, you also need to publish great content that your audience likes, at the right timing and frequency.

4. Analytics

Regardless of whether you are posting content or engaging on social media, you will need to learn how your social media marketing is performing. Are you reaching more people on social media than you did the last month? What number of good mentions will you get every month? How many users have utilized the hashtag of your brand name on their social media posts?

A fundamental degree of such data is given by the social media platforms themselves. You can utilize the wide range of social media analytics tools available to get more in-depth analytics information or to easily compare it across social media platforms.

5. Advertising

At the point you have more funds to expand your social media marketing, social media advertising is one area that you can consider. Ads on social media help you to reach a wider audience than those who follow you.

Nowadays, social media advertising platforms are so powerful that you can determine precisely who you want to show your ads to. Depending on their backgrounds, interests, attitudes, and more you can create target audiences.

Wrapping up

It’s pretty much clear that social media marketing has its advantages, so if your business does not already have suitable profiles, create them! Fill out your business’ information and publish a few attractive content material to start gaining followers. With consistent updating, the right social media marketing strategy will lead to increased traffic, higher conversion rates, improved brand loyalty, and significantly more. It is stated that social media marketing has many advantages so if you are not the part of social media HURRY UP and JOIN it.

Ankit Patel is a Marketing/Project Manager at XongoLab Technologies LLP which offers top-notch mobile apps development services globally. As a hobby, he loves to write about new & upcoming technology, business, and marketing. His write-ups have been published on popular platforms like TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and more.