by Abimbola Balogun
Recently, I watched a television program that got me mushy mushy all through, with a lot of awww…. in between, absolutely cool stuff, oh the love stories shared were quite good, engaging, fun, sweet, romantic, inspirational and beautiful. What I found particularly fascinating was that there were some stories that resonated with my love story, so similar BUT not exactly the same, they literally brought back good old memories that made me fall in love with my hubby in a special way again. This love matter sweet eh…
Anyways, back to the main gist.
Likewise, a good business story should have the same impact: It should inspire, be original and authentic enough to excite your audience (TEAM) and pull them closer to you. Your business story should give your team a glimpse of who you are, and help you gain an emotional buy-in from them. Just listening to your story should make them feel assured that working with you will be worth their time.
I believe every business has a good story. You simply have to dig deep to find the key elements that makes yours unique and craft your mission around these elements.
You can transform your company mission statement from boring to inspiring and write it to make it attract the right talents that can build meaningfully with you.
How to write a simple but powerful mission statement
- Determine the main reason for starting or running your business?
- Let your reason be more than just making money. It should be bigger than that. It should be about a problem you will always be delighted to solve even if you are not paid for it.
- What would you like you and your company to be remembered for 25 years from now?
- What feeling would you like customers to have for doing business with you?
Then finally, complete this statement:
I want to contribute to making the world a better place by providing…
Weave all these elements together and create your secret sauce to building a company with purpose, clarity and mission. With this mission, you can significantly increase your chances at attracting the right people to work with you for the long-term.
My name is Abimbola Balogun. I’m a Lawyer, Entrepreneur, HR professional, Business Coach and Mentor.
I’m the Co-Founder of So Fresh, the leading healthy food chain in Nigeria established in 2010. We have multiple branches across Nigeria with over 100 employees and a high impact board.
I’m the Principal Partner at AB Moore Consulting Firm, an online HR platform where I help ambitious, struggling and overwhelmed entrepreneurs achieve business productivity, continuity and lifestyle freedom by teaching them how to build great teams that can deliver profitable business growth.
I was listed among the 100 most inspiring women by Ynaija in 2017 and in 2019, and was also recognized among Nigeria’s 100 most inspiring women by Leading Ladies Africa.
I’m a Goldman Sachs scholar and a John Maxwell Certified Speaker, Coach, Mentor and Trainer.
I am passionate about Human capital development and I actively empower my team to leas their lives with meaning and purpose.
As a conference speaker at both corporate and religious events, my impact story have been featured on several great platforms.
I’m a proud member of Chartered Institute of Personnel Management, an alumnus of Enterprise Development Centre, PAU and has several professional certifications in Operations Management and leadership.
I am happily married to my soulmate and business partner, Olagoke Balogun and we are blessed with two vibrant sons.