Author: Cathy Goodwin

The Unmistakeable Sign Of A Wimpy Sales Letter by @CathyGoodwin

by Cathy Goodwin, Ph.D. | Featured Contributor For my entire adult life I’ve held gym memberships and actually enjoy working out.  People often assume I was a tomboy who played sports as a child. Alas, I was a wuss and a wimp. I could have won awards for “Most Creative Excuse To Escape Gym Classes” in school. […]

CONTINUE READING The Unmistakeable Sign Of A Wimpy Sales Letter by @CathyGoodwin 7 min read

How To Choose The Best Domain Name For Your Business by @CathyGoodwin

by Cathy Goodwin, Ph.D. | Featured Contributor Ah, domain names! If you talk to six different marketing coaches, you’re likely to get six pieces of advice, all different. Here are 4 FAQs and some tips to choose your own domain name: Q1: Should you use your own name for your domain? You should definitely own your name, if only […]

CONTINUE READING How To Choose The Best Domain Name For Your Business by @CathyGoodwin 6 min read

To Create Your Profitable Online Course: Begin With A Story by @CathyGoodwin

by Cathy Goodwin, Ph.D. | Featured Contributor Transformation is the centerpiece of online courses. Students must come away from your course feeling they have made significant changes. These changes can be as small as a new mindset: seeing your most-hated task as a challenge rather than a chore. They can be as mundane as being able […]

CONTINUE READING To Create Your Profitable Online Course: Begin With A Story by @CathyGoodwin 7 min read

5 Scary Myths About Creating Your Online Course by @CathyGoodwin

  by Cathy Goodwin, Ph.D. | Featured Contributor Suddenly everyone’s saying it: creating a course is one of the most effective ways to make money online. And if you suspect it’s true, you’d be right. I’ve been creating courses ever since I came online years ago. Before that I was a college professor, so you could […]

CONTINUE READING 5 Scary Myths About Creating Your Online Course by @CathyGoodwin 6 min read

Marketing Stuck? Write Your Way Out: 3 Ways by @CathyGoodwin

by Cathy Goodwin, Ph.D. | Featured Contributor “Marilyn” was feeling stuck. She created a website, sent around some social media posts, and attended some networking meetings. She was getting inquiries here and there, but so far they were not turning into clients. “I’m not sure what to do next,” Marilyn said. “I’m wondering if I should […]

CONTINUE READING Marketing Stuck? Write Your Way Out: 3 Ways by @CathyGoodwin 7 min read
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3 Ways To Create A More Authentic Online Presence by @CathyGoodwin

by Cathy Goodwin, Ph.D. | Featured Contributor “Authentic” has become one of those words everybody uses – and maybe over-uses. But it’s easy to get confused on what “authentic” really means, when it’s important and how to add authenticity to your online persona. What is authenticity online? Clients and customers have grown tired of old-time, […]

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3 Ways To Promote Your Personality On Your Website by @CathyGoodwin

by Cathy Goodwin, Ph.D. | Featured Contributor  You’ve probably heard, over and over, that people buy your services only if they know you as a person. They want to be assured there’s a three-dimensional person behind the website. That’s why so many marketing experts will encourage you to share some personal information, especially about your […]

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