Author: Emily Worden

Emily Worden is a Boston-based entrepreneur and small business strategist. She started her custom handbag business in 2008 while pursuing her MBA and working 3 jobs. After a particularly awful shift at her weekend catering gig, Emily threw down the apron and said, “Screw it, I’m going to do something I love!” She graduated and quit her jobs to pursue eThreads full time. Emily believes business can be a powerful catalyst for change. She started eThreads to satisfy the Triple Bottom Line – people, planet and profits – and hopes to inspire other businesses to do the same. She started the cat lifestyle business Ferocious Friends in 2012 with her husband Case to satisfy the needs of their cats Lulu, Smoke and every feline around. Emily started emilyworden.com in 2013 to assist other small businesses with strategic vision and implementation with a focus on marketing, leadership and social media. Emily is an avid DIYer and loves making things with her hands. Her happy place is the library where she walks once a week; she’s always excited to learn something new. Her extra happy place is a great view of sunset with music pumping in her ears. Emily is grateful everyday for following her dreams and hopes to inspire other people to do the same.

The Press Release is Alive and Kicking: Your Top 10 PR FAQs Answered

by Emily Worden Is the press release dead? Some strategists think so. They say press releases are outdated in the wake of social media and blogging. I disagree. I’m a writer and marketing strategist, and I recommend press releases to my clients because they’re a cost effective and creative marketing strategy. First, understand that effective […]

CONTINUE READING The Press Release is Alive and Kicking: Your Top 10 PR FAQs Answered 3 min read

Google Alerts: How to Maximize the World’s Most Effective FREE Marketing Tool by @eMakeItHappen

by Emily Worden | Featured Contributor You’ve probably heard of Google Alerts – Google’s service that sends regular email alerts about any topic you want. Most people monitor their names and their business, but did you know Google Alerts is quite possibly THE most powerful marketing tool in your arsenal … and it’s free?! Today […]

CONTINUE READING Google Alerts: How to Maximize the World’s Most Effective FREE Marketing Tool by @eMakeItHappen 5 min read

Dominate Social Media: Your Top 10 Questions Answered by @EMakeItHappen

by Emily Worden | Feature Contributor People ask me about social media and seem annoyed before they start. (“Why do I have to do this? I’m too busy!”) I get it, I really do. I run 4 accounts myself and it’s the least exciting part of my day. But you know what is exciting? Getting […]

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Want a Successful Business? Ask Your Customers How to Do It by @EMakeItHappen

by Emily Worden | Featured Contributor I used to sell at a lot of craft shows. I loved the cash, but I loved the product research more. I sell custom handbags, so I’d stand in my booth and get to know customers and understand their needs. I met busy moms needing lots of pockets and […]

CONTINUE READING Want a Successful Business? Ask Your Customers How to Do It by @EMakeItHappen 4 min read

Why We Buy: 20 Human Desires Every Marketer Must Know

Want to sell more? Get in the mind of your customer and identify their wants, needs and desires.

News Flash #1: People care about themselves, not companies. People are bursting with needs, wants and desires, and they buy products to satisfy those emotions. Customers care about your products only when they have a specific need that must be fulfilled. (“I’m hungry.” “I’m cold.” “I want money.” “I want a partner.”)

CONTINUE READING Why We Buy: 20 Human Desires Every Marketer Must Know 4 min read
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