by Emily Worden Is the press release dead? Some strategists think so. They say press releases are outdated in the wake of social media and blogging. I disagree. I’m a writer and marketing strategist, and I recommend press releases to my clients because they’re a cost effective and creative marketing strategy. First, understand that effective […]
Author: Emily Worden
Google Alerts: How to Maximize the World’s Most Effective FREE Marketing Tool by @eMakeItHappen
by Emily Worden | Featured Contributor You’ve probably heard of Google Alerts – Google’s service that sends regular email alerts about any topic you want. Most people monitor their names and their business, but did you know Google Alerts is quite possibly THE most powerful marketing tool in your arsenal … and it’s free?! Today […]
Dominate Social Media: Your Top 10 Questions Answered by @EMakeItHappen
by Emily Worden | Feature Contributor People ask me about social media and seem annoyed before they start. (“Why do I have to do this? I’m too busy!”) I get it, I really do. I run 4 accounts myself and it’s the least exciting part of my day. But you know what is exciting? Getting […]
Want a Successful Business? Ask Your Customers How to Do It by @EMakeItHappen
by Emily Worden | Featured Contributor I used to sell at a lot of craft shows. I loved the cash, but I loved the product research more. I sell custom handbags, so I’d stand in my booth and get to know customers and understand their needs. I met busy moms needing lots of pockets and […]
Why We Buy: 20 Human Desires Every Marketer Must Know
Want to sell more? Get in the mind of your customer and identify their wants, needs and desires.
News Flash #1: People care about themselves, not companies. People are bursting with needs, wants and desires, and they buy products to satisfy those emotions. Customers care about your products only when they have a specific need that must be fulfilled. (“I’m hungry.” “I’m cold.” “I want money.” “I want a partner.”)