by Emily Worden | Featured Contributor You’ve probably heard of Google Alerts – Google’s service that sends regular email alerts about any topic you want. Most people monitor their names and their business, but did you know Google Alerts is quite possibly THE most powerful marketing tool in your arsenal … and it’s free?! Today […]
Author: Emily Worden
Dominate Social Media: Your Top 10 Questions Answered
by Emily Worden People ask me about social media and seem annoyed before they start. (“Why do I have to do this? I’m too busy!”) I get it, I really do. I run 4 accounts myself, and it’s the least exciting part of my day. But you know what is exciting? Getting new customers, free […]
Want a Successful Business? Ask Your Customers How to Do It
by Emily Worden I used to sell at a lot of craft shows. I loved the cash, but I loved the product research more. I sell custom handbags, so I’d stand in my booth and get to know customers and understand their needs. I met busy moms needing lots of pockets and durable materials. I […]
Why We Buy: 20 Human Desires Every Marketer Must Know
Want to sell more? Get in the mind of your customer and identify their wants, needs and desires.
News Flash #1: People care about themselves, not companies. People are bursting with needs, wants and desires, and they buy products to satisfy those emotions. Customers care about your products only when they have a specific need that must be fulfilled. (“I’m hungry.” “I’m cold.” “I want money.” “I want a partner.”)
