Author: Emily Worden

Emily Worden is a Boston-based entrepreneur and small business strategist. She started her custom handbag business in 2008 while pursuing her MBA and working 3 jobs. After a particularly awful shift at her weekend catering gig, Emily threw down the apron and said, “Screw it, I’m going to do something I love!” She graduated and quit her jobs to pursue eThreads full time. Emily believes business can be a powerful catalyst for change. She started eThreads to satisfy the Triple Bottom Line – people, planet and profits – and hopes to inspire other businesses to do the same. She started the cat lifestyle business Ferocious Friends in 2012 with her husband Case to satisfy the needs of their cats Lulu, Smoke and every feline around. Emily started emilyworden.com in 2013 to assist other small businesses with strategic vision and implementation with a focus on marketing, leadership and social media. Emily is an avid DIYer and loves making things with her hands. Her happy place is the library where she walks once a week; she’s always excited to learn something new. Her extra happy place is a great view of sunset with music pumping in her ears. Emily is grateful everyday for following her dreams and hopes to inspire other people to do the same.

“What’s a Hashtag and How Do I Use It?” Your Social Media Questions Answered

by Emily Worden Last year I shared 10 tips to dominate social media. All of those rules still apply today, and some are now more important than others. For example, here’s Tip #5: “How can my posts be most effective? Use the least words possible, include an image, and 1-3 hashtags…” Let’s stop right there […]

CONTINUE READING “What’s a Hashtag and How Do I Use It?” Your Social Media Questions Answered 5 min read

Want to Improve Your Marketing Strategy? Try Video

by Emily Worden Hardly anyone uses video as a marketing tool, which is a shame because it’s effective for many reasons. First of all, the video site YouTube (www.youtube.com) is the second most popular search engine. It’s listed right behind Google, which purchased YouTube in 2006 and has heavily promoted the site since. Second, videos […]

CONTINUE READING Want to Improve Your Marketing Strategy? Try Video 4 min read

7 Ways to Be More Influential

by Emily Worden When I say “influence,” what words come to mind? I think of persuasion, leadership, magnetism, and power. I believe when you’re influential, you easily command attention and people handily agree with you. That’s actually only half the definition. In truth, influence isn’t so much about convincing people you’re right, influence is about […]

CONTINUE READING 7 Ways to Be More Influential 3 min read

How to Create a Productive Workforce: The 3 As of Happy Employees

by Emily Worden There’s a difference between managers and leaders.  The two roles are intricately linked and complementary, but they’re not the same.  Managers plan, coordinate, and organize tasks. Leaders inspire, motivate, and influence people.  Managers are about accomplishing short-term goals, leaders are focused on long-term vision. As business owners, we often have to assume […]

CONTINUE READING How to Create a Productive Workforce: The 3 As of Happy Employees 4 min read

Sell More Now: 10 Ways to Be a Better Salesperson

by Emily Worden Why do people buy things? To satisfy needs, wants, and desires. People purchase goods and services to improve a situation or solve a problem. People don’t just buy products, they buy solutions. Today’s consumers are pretty tough though. Thanks to an “on demand” society, people want better, faster, cheaper, more, and they […]

CONTINUE READING Sell More Now: 10 Ways to Be a Better Salesperson 4 min read

Never Forget a Name Again: 7 Tips to Remember Names

by Emily Worden  Recently I wrote about 10 steps to effective communication and the #3 tip was “Use names.” People enjoyed the article so I thought we’d explore the topic more. Why is it important to remember names? First, people value the sound of their own name. They love to hear it in everyday conversation. […]

CONTINUE READING Never Forget a Name Again: 7 Tips to Remember Names 4 min read

My biggest competition is gone … so why aren’t I celebrating?

by Emily Worden Allow me tell you a quick story. I’m authoring a business book and a few weeks ago I wrote a chapter about pricing strategies. I said that discounts (e.g., 50% off) are detrimental to your brand and lots of sales indicate your business is in bad shape. I own a custom bag […]

CONTINUE READING My biggest competition is gone … so why aren’t I celebrating? 4 min read

How to Get People to Listen to You: 10 Steps to Effective Communication

by Emily Worden  Many experts agree that high Emotional Intelligence (EQ) is more indicative of success than Intelligence Quotient (IQ). Why? Because people who are emotionally intelligent are great communicators. Great communicators make great leaders because they’re considered charming and charismatic. You can increase EQ and communication skills pretty easily; read on to learn how. […]

CONTINUE READING How to Get People to Listen to You: 10 Steps to Effective Communication 4 min read

What Can 18th Century Peapods Teach You About Efficiency?

by Emily Worden Are you familiar with the Pareto Principle? Also known as the “80/20 rule,” it dictates that 80% of outcomes result from 20% of the effort. Economist Vilfredo Pareto (1848-1923) first observed that 80% of society’s wealth was produced and possessed by 20% of it’s population. Pareto even observed this phenomenon in his […]

CONTINUE READING What Can 18th Century Peapods Teach You About Efficiency? 3 min read

Call Yourself an Expert Because You ARE One and It’s Good for Business

by Emily Worden My mother-in-law Becky is an internationally recognized early childhood expert. She knows a lot about it – she has written tons, lectured around the world, and teaches at a well known university. Becky recently visited and one night we opened a bottle of wine and talked about her future plans. I suggested […]

CONTINUE READING Call Yourself an Expert Because You ARE One and It’s Good for Business 3 min read
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