by Emily Worden Last year I shared 10 tips to dominate social media. All of those rules still apply today, and some are now more important than others. For example, here’s Tip #5: “How can my posts be most effective? Use the least words possible, include an image, and 1-3 hashtags…” Let’s stop right there […]
Author: Emily Worden
“What’s a Hashtag and How Do I Use It?” Your Social Media Questions Answered%3$s>
Want to Improve Your Marketing Strategy? Try Video%3$s> By Emily Worden
by Emily Worden Hardly anyone uses video as a marketing tool, which is a shame because it’s effective for many reasons. First of all, the video site YouTube (www.youtube.com) is the second most popular search engine. It’s listed right behind Google, which purchased YouTube in 2006 and has heavily promoted the site since. Second, videos […]
7 Ways to Be More Influential%3$s>
by Emily Worden When I say “influence,” what words come to mind? I think of persuasion, leadership, magnetism, and power. I believe when you’re influential, you easily command attention and people handily agree with you. That’s actually only half the definition. In truth, influence isn’t so much about convincing people you’re right, influence is about […]
How to Create a Productive Workforce: The 3 As of Happy Employees%3$s> By Emily Worden
by Emily Worden There’s a difference between managers and leaders. The two roles are intricately linked and complementary, but they’re not the same. Managers plan, coordinate, and organize tasks. Leaders inspire, motivate, and influence people. Managers are about accomplishing short-term goals, leaders are focused on long-term vision. As business owners, we often have to assume […]
Sell More Now: 10 Ways to Be a Better Salesperson%3$s>
by Emily Worden Why do people buy things? To satisfy needs, wants, and desires. People purchase goods and services to improve a situation or solve a problem. People don’t just buy products, they buy solutions. Today’s consumers are pretty tough though. Thanks to an “on demand” society, people want better, faster, cheaper, more, and they […]
Never Forget a Name Again: 7 Tips to Remember Names%3$s>
by Emily Worden Recently I wrote about 10 steps to effective communication and the #3 tip was “Use names.” People enjoyed the article so I thought we’d explore the topic more. Why is it important to remember names? First, people value the sound of their own name. They love to hear it in everyday conversation. […]
My biggest competition is gone … so why aren’t I celebrating?%3$s> By Emily Worden
by Emily Worden Allow me tell you a quick story. I’m authoring a business book and a few weeks ago I wrote a chapter about pricing strategies. I said that discounts (e.g., 50% off) are detrimental to your brand and lots of sales indicate your business is in bad shape. I own a custom bag […]
How to Get People to Listen to You: 10 Steps to Effective Communication%3$s>
by Emily Worden Many experts agree that high Emotional Intelligence (EQ) is more indicative of success than Intelligence Quotient (IQ). Why? Because people who are emotionally intelligent are great communicators. Great communicators make great leaders because they’re considered charming and charismatic. You can increase EQ and communication skills pretty easily; read on to learn how. […]
What Can 18th Century Peapods Teach You About Efficiency?%3$s>
by Emily Worden Are you familiar with the Pareto Principle? Also known as the “80/20 rule,” it dictates that 80% of outcomes result from 20% of the effort. Economist Vilfredo Pareto (1848-1923) first observed that 80% of society’s wealth was produced and possessed by 20% of it’s population. Pareto even observed this phenomenon in his […]
Call Yourself an Expert Because You ARE One and It’s Good for Business%3$s>
by Emily Worden My mother-in-law Becky is an internationally recognized early childhood expert. She knows a lot about it – she has written tons, lectured around the world, and teaches at a well known university. Becky recently visited and one night we opened a bottle of wine and talked about her future plans. I suggested […]