Author: Gabriela Pereira

Gabriela Pereira is the Instigator of DIYMFA.com, the do-it-yourself alternative to a Master’s degree in writing, and she holds an MFA from the New School (New York, NY). While undercover as a graduate student, she learned the inside scoop on MFA programs, invented a slew of writing tools all her own, and discovered new, more effective ways for writers to learn their craft. Now she wants to share what she learned and help writers around the world get the “knowledge without the college.” Before founding DIY MFA, Gabriela taught several writing courses in New York City at organizations like 826NYC, Everybody Wins, EHTP, and a local writing workshop she built from the ground up. More recently she has shifted gears to teaching exclusively at DIY MFA but continues to speak and lead workshops at national and international writing conferences both online and off. Her favorite thing to do is come up with new dastardly plans and innovative resources for DIY MFA. When she’s not working, Gabriela loves to write middle-grade and teen fiction, with short stories “grown-ups” thrown in for good measure. She is represented by Jeff Kleinman at Folio Literary Management and is currently working on a book on writing. Gabriela lives in NYC with Lawyer-Hubby, Little Man, Lady Bug, and a trifecta of feline critters. You can connect with her on Twitter (@DIYMFA).

Biz to Book Part 2: How to “Bookify” Your Business

    by Gabriela Pereira If you’re like most entrepreneurs, you probably spend a lot of time writing. Between crafting emails, composing sales copy, engaging on social media, and building your email list, writing is probably the #1 activity you do for your business. Yet most entrepreneurs are terrified at the idea of writing a […]

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Biz to Book Part 1: Why Turn Your Business Idea into a Book

  by Gabriela Pereira When I first started my business, I didn’t know it was actually a business. I thought I was writing a book. I went to a mentor and asked what he thought of my book idea. He replied: “Sorry to say this, Gabriela, but I don’t think you have a book here.” […]

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4 Steps to Creating 30-Day Challenge

  by Gabriela Pereira In my last post, I talked about why you should consider running a 30-day challenge to boost your business. Today I’m sharing four easy steps to help you create that challenge. How you apply these four steps will depend on what your business is and what ultimate conversion goal you’re going for. For instance, […]

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Boost Your Business with a 30-Day Challenge

    by Gabriela Pereira Marketers and business owners run online challenges all the time. The Simple Green Smoothie ladies run a smoothie-a-day challenge. Nathalie Lussier and PJ Van Hull each run their own list-building challenges. And then there’s the famous writing challenge that takes place each November:  NaNoWriMo. I knew challenges like these were smart […]

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Confessions of an Entrepreneur with a “Designer Lifestyle”

    by Gabriela Pereira By all accounts, I’m living the “designer lifestyle.” I run an online business and have the flexibility to fit my work schedule around my  life. Forget about packing a suitcase, most days I run my whole business out of my purse. And as a mom who squeezes her work hours […]

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