Photo by Anna Tarazevich Although the US economy is booming and inflation rates are down, most Americans continue to feel financially stressed. Unfortunately, financial stress is a major contributor to mental illness with economic hardship linked to not just a higher risk of common depressive and anxiety disorders, but also to a four-fold higher risk […]
Photo by Ketut Subiyanto Developing a brand creates a lot of room for small businesses to grow in a highly competitive market. Branding is considered to be one of the most important aspects of marketing. For small businesses, developing a distinctive identity that showcases their unique selling points, is paramount. And, that is called branding. […]
“If you do the same as everyone else, you won’t stand out in a crowd. If you differentiate yourself, you will be seen, but if you innovate, you will be known.” If I can only say I’ve done one thing well in my entrepreneurial career, it would be innovation. I have started up several businesses […]
Photo by Ivan Samkov It’s fair to say AI is on somewhat of a rampage. From retail to graphic design, no industry has been safe from machine-led disruption these past 12 months. At the heart of this new wave of artificial intelligence lies human-emulating chatbots and life-changing voice assistants. Together, they’ve laid the platform for […]
Attention is complex and goes beyond the simple notion of focus. Understanding different types of attention supports self-awareness not just for those with ADHD but for all communicators. You do not need to have a diagnosis like ADHD, anxiety, or depression to experience less-than-optimal attention skills. Stress, sleep deprivation, long COVID, and dips in glucose […]
Photo by Sarah Chai Fortunately for pet brands, brand loyalty tends to be quite strong among pet owners. Once they and their beloved companion have settled on, for instance, a brand of dog food, they are unlikely to strongly deviate from that brand. They might even go to great lengths to secure a supply of […]
Photo by RDNE Stock project Getting your website to rank high on search engines like Google is a surefire way to bring steady streams of organic traffic to your business online. However, while the desire to see this happen is easy for all businesses to adopt, knowing how to get there successfully is an entirely […]
Photo by PhotoMIX Company Due to the increased global awareness of the environment, another factor that has received significant attention in the market is sustainable eCommerce. Without ignoring it, the ecological cost of the online selling space continues to grow as products are manufactured and transported to customers across the globe. Sustainable eCommerce means addressing […]
I recently came across an Instagram post that said, “The prices you start your business with aren’t the prices you can sustain your business with.” Completely true! Some new business owners feel guilty for having a profit-first mentality because a lot of us weren’t taught to think this way. But the reality is, in order […]
by Chaitra Vedullapalli, Co-Founder & President of Women in Cloud In my 27 years in tech, the number of times I was the only woman or person of color in the room is too many to count. The experience was daunting, not to mention isolating and, at times, reductive. While there were subtle positive changes […]
