by Jessica Malnik | Featured Contributor Traditionally, a 404 error page is a dead end. A visitor to your site couldn’t find what they were looking for. However, this is also the ideal page to fine tune on your site. With the right opt-in message, you can not only turn a potentially bad experience around, […]
by Jessica Malnik | Featured Contributor Now, I struggled a bit with whether or not to write this post. Both Ifttt and Zapier are incredibly powerful automation tools. Simply put, it puts the Internet to work for you and your needs, by automating your daily workflows and creating “recipes” to do certain tasks. Like with many […]
by Jessica Malnik | Featured Contributor When it comes to building an integrated social media strategy, most people are quick to jump on Facebook, Twitter, Pinterest and Instagram. However, there’s another medium that can be just as lucrative, if not more so. That’s online forums. In many industries, there are more conversations taking place in […]
by Jessica Malnik | Featured Contributor Whether you are a college student or recent graduate just starting to build your personal brand or a entrepreneur launching a new venture, it can often be really daunting to build any sort of brand awareness and momentum at the get-go. Sure, you can start with Twitter, Facebook, Pinterest or […]
