by Laura Gatsos Young The numbers don’t lie. Ninety-two percent of customers read online reviews before buying. Seventy-two percent of consumers say positive client testimonials increase their trust in a business. What’s more? A whopping 88% of consumers trust online testimonials as much as recommendations from friends or family. Great client testimonials are powerful, […]
As in, the kind that really moves the needle! by Laura Gatsos Young Are you struggling to get the right engagement on Instagram? Your posts might get some likes and a few one-liners in the comments, but so far, your hard work on IG isn’t moving the needle for your business at all! So, what […]
by Laura Gatsos Young You’ve heard all the noise around email lists. Maybe you’ve created a few freebies, set-up landing pages and even optimized your website to promote them. You’re probably feeling pretty good about that, and you should! But, are you using a welcome email sequence to seal the deal? The stats of […]
by Laura Gatsos Young If I told you that Pinterest was the number one driver of traffic to my website, would you believe me? I have to admit, before discovering the immense power of Pinterest for generating leads and building my email list, I logged on for home décor and recipes. Thankfully, I learned the […]
