Author: Laura Gatsos Young

I am a digital content writer based in Toronto. I write email, social media and website copy for female entrepreneurs that serves their audience, drives traffic to their website and converts followers into clients. Follow me @writerlauragatsosyoung or subscribe to get weekly tips and insight into digital marketing.

Why You Need Killer Client Testimonials

by Laura Gatsos Young The numbers don’t lie. Ninety-two percent of customers read online reviews before buying. Seventy-two percent of consumers say positive client testimonials increase their trust in a business. What’s more? A whopping 88% of consumers trust online testimonials as much as recommendations from friends or family.   Great client testimonials are powerful, […]

CONTINUE READING Why You Need Killer Client Testimonials 5 min read

How to Get The Right Engagement on Instagram

As in, the kind that really moves the needle! by Laura Gatsos Young Are you struggling to get the right engagement on Instagram? Your posts might get some likes and a few one-liners in the comments, but so far, your hard work on IG isn’t moving the needle for your business at all! So, what […]

CONTINUE READING How to Get The Right Engagement on Instagram 19 min read

How to Write a Welcome Email Sequence Your Subscribers Love

  by Laura Gatsos Young You’ve heard all the noise around email lists. Maybe you’ve created a few freebies, set-up landing pages and even optimized your website to promote them. You’re probably feeling pretty good about that, and you should! But, are you using a welcome email sequence to seal the deal? The stats of […]

CONTINUE READING How to Write a Welcome Email Sequence Your Subscribers Love 7 min read

3 Reasons Why You Need to be Marketing on Pinterest

by Laura Gatsos Young If I told you that Pinterest was the number one driver of traffic to my website, would you believe me? I have to admit, before discovering the immense power of Pinterest for generating leads and building my email list, I logged on for home décor and recipes. Thankfully, I learned the […]

CONTINUE READING 3 Reasons Why You Need to be Marketing on Pinterest 6 min read
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