Author: Lisa Barone

Lisa Barone is Vice President of Brand at Overit, a creative marketing agency in Upstate New York. Lisa works with brands to distill and establish their voice before helping them create unified, people-first marketing strategies. Every two weeks, Lisa pens Into & Overit, a love letter about marketing, brand, and the messy space where they intersect.

The 7 Networking Tips Women Business Owners Need by @lisabarone

by Lisa Barone | Featured Contributor It might be the one piece of advice women business owners receive the most: Network! No one can do it alone, they say. Be aggressive about seeking out networking opportunities. Introduce yourself and your business. Give a lot and ask for a little. Leverage network relationships into an opportunity […]

CONTINUE READING The 7 Networking Tips Women Business Owners Need by @lisabarone 5 min read

What I’ve Learned from a Decade of Agency Life by @lisabarone

by Lisa Barone | Featured Contributor Eleven years. It’s difficult to fathom that it’s been more than a decade since I first entered agency life. There’s something special about working in an agency; it provides an opportunity to not only learn a lot, but to learn quickly, through trial by fire. As I spend more […]

CONTINUE READING What I’ve Learned from a Decade of Agency Life by @lisabarone 6 min read

Ladies, Here Are 4 Ways You’re Sabotaging Your Success by @lisabarone

by Lisa Barone | Featured Contributor Tips For Women To Be Assertive Without Being Disrespectful That was the HARO request in my inbox. It was from a freelance writer for a reputable outlet looking to help women assert themselves in the workplace without coming off as mean or rude. I tried my hardest, I really […]

CONTINUE READING Ladies, Here Are 4 Ways You’re Sabotaging Your Success by @lisabarone 5 min read
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