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Author: Lisa Barone

Lisa Barone, Overit CMO and Twitter loudmouth Lisa is Chief Marketing Officer at Overit, an integrated digital agency with a passion for pairing daring creative with strategic execution and real world measurement. At Overit, Lisa works with clients, of all sizes, across all verticals, to develop messages that get heard, get acted upon and are remembered. Lisa has been a constant voice of insight and reason in the search world for more than a decade. As a noted writer, she has founded and grown multiple award-winning blogs. She has been featured in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News and others on subjects related to small business marketing, social media and search marketing. She is fueled by (pumpkin) coffee, her son’s giggles, and really awful television.
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The 7 Networking Tips Women Business Owners Need by @lisabarone

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by Lisa Barone | Featured Contributor It might be the one piece of advice women business owners receive the most: Network! No one can do it alone, they say. Be aggressive about seeking out networking opportunities. Introduce yourself and your business. Give a lot and ask for a little. Leverage network relationships into an opportunity […]

CONTINUE READING The 7 Networking Tips Women Business Owners Need by @lisabarone 9 min read
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What I’ve Learned from a Decade of Agency Life by @lisabarone

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by Lisa Barone | Featured Contributor Eleven years. It’s difficult to fathom that it’s been more than a decade since I first entered agency life. There’s something special about working in an agency; it provides an opportunity to not only learn a lot, but to learn quickly, through trial by fire. As I spend more […]

CONTINUE READING What I’ve Learned from a Decade of Agency Life by @lisabarone 11 min read
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Ladies, Here Are 4 Ways You’re Sabotaging Your Success by @lisabarone

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by Lisa Barone | Featured Contributor Tips For Women To Be Assertive Without Being Disrespectful That was the HARO request in my inbox. It was from a freelance writer for a reputable outlet looking to help women assert themselves in the workplace without coming off as mean or rude. I tried my hardest, I really […]

CONTINUE READING Ladies, Here Are 4 Ways You’re Sabotaging Your Success by @lisabarone 9 min read
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