Meet Aimee Ravichandran, the whirlwind behind Abundantly Social—where book marketing gets a much-needed shot of espresso! What started as a social media and PR hub has grown into a full-service author support powerhouse. From launching bestselling books to turning indie authors into literary rockstars, Aimee and her team mix strategy, creativity, and a sprinkle of […]
In 2016, Alice James, Founder & President of AJG Fashion Consulting, hit the glass ceiling. She’d worked in corporate retail for over 11 years, developing and managing fashion production worldwide for big box retailers. 8 years ago, she decided to take a chance on herself and started her own business out of her daughter’s bedroom. […]
Carrie Kerpen didn’t set out to be an entrepreneur. She simply wanted to give her fiancé the wedding of his dreams– concocting a sponsored wedding concept where she and her husband were married on a baseball field in a giant event entitled “Our Field of Dreams”. The event captured major media attention, so much so […]
In today’s fast-paced digital landscape, video has become one of the most powerful tools for marketers. It combines visuals, sound, and storytelling to deliver messages that are both memorable and persuasive. Whether you want to introduce a product, build brand trust, or educate your audience, video content can help you achieve your goals more effectively […]
Carrie Colbert spent nearly 20 years in the oil and gas industry before discovering her true passion for empowering women, which quickly led her into the world of venture capital. Recognizing that women were receiving less than 2% of VC funding despite consistently overdelivering, Carrie became determined to invest in female-founded companies. In 2021, she […]
Nikki Giovanni Watson has always helped other people with their homes for free. She never thought about it as a business until she met a Home Stager named Jason Maxwell. Jason owned a large Staging business in Dallas and was a client of hers at the flooring company where she worked. When Jason took her […]
When Vera Modenova first set foot in Flowwow, she was just 21 years old, handing out flyers at an exhibition. Fast forward a few years, and Vera became the company’s COO, leading a rapidly expanding global marketplace. Under her leadership, Flowwow has doubled its growth year-over-year and developed a customer service ecosystem known for its […]
Rachel Millner, Psy.D., nearly died from an eating disorder before becoming a body-positive activist and setting out on a mission to become a plus-size Peloton instructor. Going from valuing thinness above everything else to being proud and unapologetic in a plus-size body has not been easy, but it has been worth it. Rachel thought that […]
Posts may contain affiliate links. Understanding customer purchasing decisions is extremely important to creating effective marketing strategies. From impulse purchases to carefully considered investments, understanding how customers make purchasing decisions will ensure your marketing resonates and drives conversions. In this blog, we will look at different buying behaviors as well as tailored tactics that can […]
Melanie Richards, a former probation officer turned beauty executive, is the visionary founder of goGLOW and a trailblazer in skincare. Combining her passion for empowerment and operational excellence, she has revolutionized the sunless tanning industry with patented technology and non-toxic, vegan skincare products made in the U.S. Under her leadership, goGLOW has become a leader […]
