by Melissa Harrison | Featured Contributor It’s the time of year where we’re feeling refreshed and ready to take on the world! As you think about your business goals for 2015, be sure to routinely monitor and track your success (and failures) and modify as needed. In terms of online content, blogs, websites and social […]
Author: Melissa Harrison
The Customer Break Up: Why Saying No Can Be A Good Thing by @alleecreative
by Melissa Harrison | Featured Contributor Your customers are not always right There, I said it. And here’s the other thing: You don’t have to let yourself be treated with disrespect or be treated unfairly. Humans, in general, need to be accountable for their actions and provide common courtesy to one another. The same is […]
4 must-have components for a successful content strategy by @alleecreative
by Melissa Harrison | Featured Contributor You company needs content marketing. In fact, according to Roper Public Affairs, 80 percent of business decision makers prefer to get information about your company through a series of articles rather than an advertisement. Adding this to the list of the million and one other things we need to […]
Why you can (and can’t) have it all by @alleecreative
by Melissa Harrison | Featured Contributor I’ve been stressed out. It’s the good and the bad that is causing the stress–business is great, we’re in the midst of building a new home, all four of our kids have various activities and end-of-the-school-year celebrations, I’m trying hard to stay fit and healthy (that part isn’t working […]
Your new best friend: the content questionnaire by @alleecreative
by Melissa Harrison | Featured Contributor Everyone keeps talking about all the new things business owners must do in order to utilize marketing tools effectively. At the top of that list: create a plan for content. Now, whether you know content marketing as a buzzword, something you’re doing on a regular basis, or as a […]
Why quitting my job was the best thing I ever did by @alleecreative
by Melissa Harrison | Featured Contributor Before we get too far into the year, I thought it would be a good idea to let you know a little bit more about me and my “ah-ha!” moment that led me to quitting my job and starting my business. By day, I am a full-time business owner […]
5 Marketing Tips To Focus On For The New Year by @alleecreative
by Melissa Harrison | Featured Contributor As entrepreneurs, we’re constantly thinking of ways we can do things better. And what better time than when the New Year rolls around? The biggest thing you can do this year is to focus on your customer–bring them along for the ride. Think of marketing from the standpoint of […]