by Jennifer Frezza | Featured Contributor
There are currently over 1.8 billion webpages out there in the World Wide Web. That number is staggering when you sit down and contemplate ways of how to get your own website to stand out and shine.
There is a multitude of techniques, and as many varied opinions, about what is the best way to drive traffic to your site. My experience has shown that using the following formula works almost magically, to organically boost your search engine rankings and increase traffic to your site.
Content Campaign + Social Media Strategy/Marketing = Organic SEO
Develop a content campaign using original, thoughtful and educational material for your website and social networks with the purpose of generating a specific outcome. This not only organically raises your search engine rankings, but it works to build relationships with both your clients and prospects that are built on trust.
The content that you have created can now be used in a social media strategy and marketing campaign that uses your originally crafted works in a variety of ways, and across all of the social platforms, that you are using to market your business.
3 Content Marketing Tactics That Will Help Build Organic SEO
1 – Blog
This is where you can let your talent shine. Show off what you know by creating blog content that your target market will be searching for and ensure that it is rich in keywords – and remember to have a title that is both catchy and keyword dense.
2 – Photo / Video
The average user will spend less than 4 seconds on a website – but are willing to watch a video that is approximately 2.5 minutes long. This is your opportunity to make an impression… fast. Remember, all videos and photos should have your metadata embedded in them.
3 – Social Media Management
Great content is just that if it can’t be found. Proper social media management creates opportunities for your content to be found and shared. This is one area that we most often see small business owners fail. Proper social management takes time and dedication. To date, 95% of all social media pages that we have audited have not been set-up to leverage visibility.
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Jennifer Frezza – Social Media Strategist and Marketing Consultant – Montreal (Qc) Canada
What if you really could have a fairy godmother to make your dreams come true? What would you wish for? If you answered, “a successful online presence”, you’re in the right place, in the right millennium!
As the founder of SocialMediaFairyGodmother.com boutique multimedia agency, Jennifer Frezza has one primary role: to develop customized and cross platform social media marketing strategies that get her clients noticed.
Driven by both her passion and in-depth understanding of the varied social media networking platforms – their differences and their advantages, Jennifer has created a powerful and effective program for businesses looking to get set-up in social media. This program is based on Jennifer’s belief in the power behind leveraging strengths and optimizing time. The social set-up media program is a proven and effective solution for business owners looking to become visible online.
Always at the frontline of social media changes and trends, Jennifer makes it her business to ensure that the ever-changing information and opportunities behind social media marketing strategies trickle down into every aspect of her clients’ business goals.
Jennifer is also the creator and strategist behind The Social Media Round Table where she leads groups of entrepreneurs towards the successful development of profitable relationships. Her innovative and proven approach has helped small- to mid-sized business owners from diverse industries.
Practicing what she preaches, Jennifer has a strong online presence herself:
Facebook – Twitter – LinkedIn – Instagram – Google+
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