by Ronii Bartles | Featured Contributor What do you think of when I say the word branding? Your logo? Your brand story? Your official colors? The font you use? According to Dictionary.com a brand is: noun: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a […]
Let’s break it down. Why do many people blog? Often it’s to position themselves as an expert, drive traffic to their website, and get new business! This is a great strategy.
But here’s the reality. Most blogs don’t convert into sales. Unfortunately, most people have no idea why all their hard work isn’t paying off. That sucks.
As an entrepreneur and mom I have learned that there is no such thing as caught up. I am constantly coming up with new ways to reinvent my companies and enrich my client experiences. Which in turn creates new projects, deadlines, and more to my workload. Sounds exciting right, well it can be, but as a wife and mother of 3 young children there are times when taking on new tasks can seem daunting.
by Rakhee Ghelani | Featured Contributor Each business has its own personality, one that has no doubt been carefully built through branding and marketing. What is easy to forget though, is that your customers don’t just see your branded personality every time they come into contact with you, they see whatever face you are showing […]
I remember my first taste of real-life personal freedom.
It was about a year after I quit my cubicle job. I was ruthlessly determined to live life on my own terms – so I had done some radical things to earn this delicious moment.
I had sold my car (the one with the monthly payment) and bought an old beat-up car for cash.
I had found the most perfect low-rent apartment on the outskirts of town, near the railroad tracks and fully equipped with both a bedroom AND a studio. (Ideal for the scrappy start-up mode I was in.)
Being an entrepreneur is all about empowering yourself to create a business that’s right for you. It’s about facing up and rising to different challenges, overcoming the day-to-day demands, learning and planning for the future.
In a new campaign e-commerce specialists Alibaba are celebrating female entrepreneurs. They want to encourage women to realize their vision and head down the path of creating a thriving and successful business.
Starting your own company can be a daunting prospect, but listening to the stories of some of Alibaba’s successful customers can help show you how achievable it is. These stories show how, by overcoming the various challenges and with dedication, hard work, belief and ambition, you can reach your goals and realize any dream you want.
Sponsored Post by Antoinette Sykes, MBA Networking. Connecting. Schmoozing. All of those words lead to some level of building relationships. Unfortunately, it is also a tad intimidating for some business owners; although necessary. How well do you network? Consider networking your “social capital” for business increase. Networking is a part of your marketing plan […]
Look around your office.
Are you happy with what you see? Or does it look like your business needs a facelift?
Human beings are creatures of habit. We like what we know, and try to avoid needlessly upgrading or changing what we are used to – after spending weeks learning the ins and outs of Microsoft Office ’97, why would you ever want to upgrade? But as technology is constantly evolving through software programs and apps, eventually you’ll have to upgrade from the obsolete software suite installed in all of your company’s computers to a more compatible, updated version. The same goes for the shag carpeting that came with your office building, or company website that hasn’t been updated in five years. Finding a suitable vendor for these needs is an integral part of keeping your business up-to-date, but how do you choose the right one?
Photo credit: Freepik by Sheri Andrunyk The reality is that most of us are working and communicating more “virtually” than ever before—over email, social media, and the many other means of connecting in this day and age. Here are the three steps that will help you realize the tools you have to make great connections […]
Content is important. It can help ensure online traffic flows to your website, connections get made, products and services get promoted, good public relations is maintained, and clients/customers are landed, (among other things.)
