by Angela Moore | Featured Contributor
I know video can be intimidating. You know it can be powerful and help you draw in prospects but maybe you have questions.
- “How do I know what my audience wants?”
- “How many videos do I need to make?”
- “Where do I put my videos?”
Well this is your lucky day my friend because that is exactly what we are going to cover here.
Ok so not as lucky as winner the lottery or anything, but everyone’s a winner and not only that, you won’t get any financial “advisors” coming to you to invest your new found wealth.
Now then, down to business.
What does your audience want? The beauty of living in the information age is that everything is at your fingertips.
All you have to do is type in a few things and voila, you magically find what you need.
Unless you are searching for that pot of gold at the end of the rainbow. I haven’t found that on Google maps yet.
For other research, here’s what you do.
Step One: The Research
Find popular questions being asked in your industry. There are lots of ways to find these golden questions. We’re going to cover three right now.
Forums — People search and post in forums to get answers. Quora, is one of the best forums you can use for research.
You can search by category but even better, you can see how many people are following and answering specific questions.
We actually use this strategy a lot with our clients. We search Quora to see what kind of questions people are asking about related to a specific subject then answer those questions with video.
Here’s the bonus, most people just give a text answer, but a video answer, now we’re talking (pun intended).
FB Groups –You may belong to some Facebook groups within your industry. You can do two things here. One is you can scour the groups for questions. The other is you simply add a post about what their greatest challenge is with x or what they wish they knew, etc.
Auto-suggest – what is auto-suggest you say? Well I’m glad you asked. You know when you are typing something in Google and as you type, you see recommendations from Google?
Yes sometimes those are annoying but other times they are helpful as they are saving you from carpal-tunnel by trying to save your fingers from typing so much.
The thing to know here is that they are showing you those recommendations because those are the terms that are typed in most frequently.
You’ll notice that it even changes with every letter you add.
Ok now you’ve got plenty of sources for your research. Put all these questions and terms on a spreadsheet and let’s go to work. Quick tip, mark where you found the question, it will be helpful later.
Step Two – Create a Series
You can try to create a series of similar questions or perhaps a general theme. Challenge yourself to create a series of five questions that you can easily answer. However, they should be questions that aren’t necessarily easily found when someone is searching.
If you are comfortable producing video, go for it. If not, get some help. But having a script is a big part of video production so if you have that you’re way ahead.
Step Three – Upload and Post Your Video
For Facebook, that’s a little trickier. You can upload your video directly to Facebook but not as a comment to answer someone’s question. What you can do is again, post the YouTube link, or you could upload the video to your own Facebook page and reference that post. Or link to a blog post.
I also recommend you upload the videos to your blog one at a time and let your readers know, you’re starting a series. This is great for the terms you are using that you found from Google.
And there you have it. Three easy steps. Then rinse and repeat for any additional series.
You’ll be showing your audience that you know what they need and you’ll position yourself as the expert and connect with them and be more memorable all because of video!
Until next time….
Ah the Bio section. Let’s change this up and start with a quote. “Don’t adjust your dreams to accommodate your reality, adjust your reality to accommodate your dreams.” Yep I wrote that. I’m Angela Moore, Founder and President of Six Degrees Digital Media. We launched the company in May of 2010 and have the good fortune to still be helping others. We love creating awesome video over at Six Degrees as well as e-Courses and websites. If you need help telling your story, we’re here for you.
Also, I’m a mom of two awesome kids, which I believe is my real legacy. And if you’re still reading this, I’ll throw in that I’m a huge fan of Disney (movies and the park), as well as superheroes. I’d love to save the world but right now I’ll settle for saving the Internet one byte at a time.
Connect with me anywhere you like.
Angie’s first marketing venture was a lemonade stand in her grandparents’ yard. Fast forward to her first marketing class in college, which is where she realized this was her true calling. After working in sales and marketing in the education and technology space for ten years, Angie felt an entrepreneurial calling to start her own company. Her goal was to help organizations while leveraging her integrity and creativity. From there, Six Degrees Digital Media was born.
When she’s not in front of her computer bringing campaigns to life, you’ll find her studying a new language, learning about technological trends, binge-watching her favorite shows, or playing games with her family.