5 Tweet Formulas to Engage Your Clients and Customers by Ali Brown

ali brownby Ali Brown

Recently, Entrepreneur.com posted “10 Twitter Accounts Every Entrepreneur Should Be Following”… and guess who made the list? Yes! I’m honored to be one of their top 10, alongside Tony Hsieh and Seth Godin. You can see the list here.

Every day, Twitter is abuzz with clever comments from the likes of everyone from Rihanna to Martha Stewart to Seth Godin. It’s an equal playing field where people are free to share and discuss any topic under the sun. And, with more than 240 million users, it’s a great way for entrepreneurs to get known and connect with potential customers.

But, many business owners fall into the trap of using Twitter as a soapbox, rather than a tool for conversation. Below are five Tweet formulas that have worked for me when it comes to engaging my clients and customers.

Tweet Formula #1: Ask a question

This is one of my favorite ways to engage my audience online. People love to share their opinions, recommendations, or stories, so asking questions is a great way to spark a fun conversation. Let’s say you own a jewelry boutique. You could ask your Twitter fans for suggestions on what new products they would like to see in the boutique. Or ask them to share photos of how they wear jewelry they’ve bought from you (which gives you something fun to retweet!). Or share a story on what a special piece of jewelry meant to them.

If you’re a marketing consultant, you could tweet after the Super Bowl asking which ads your followers liked best. Or if you’re traveling to a new city, ask locals what restaurants or meeting places they recommend. Learning the types of places your customers like to frequent could not only open the door to new connections, but you can also get a better understanding of what attracts your customers.

Tweet Formula #2: Give ‘em a “behind-the-scenes” glimpse

Your job online is to show that you are not just a business, you are a person who owns a business. So posting tweets that show some personality and some peeks behind-the-scenes are always a hit. People respond to tidbits that are fun and relatable.

For example, if you’re getting ready for a big event, share a photo of you getting ready. (I do these all the time, because they are fun and candid.) It not only shows you’re a real person, preparing for a personal moment, but it also reminds your audience to watch if it’s a live appearance.

Here’s another idea: If you’re flying to a client meeting, you could tweet about the delicious cupcakes you tried in their hometown. Include the bakery’s Twitter handle so they’ll see it and possibly retweet it to their fans, giving you exposure to a new market. I try to do this often, giving a “shout out” to clients, people and businesses I love.

Tweet Formula #3: Share useful tips & content

This one is my favorite, because it’s something I naturally do. In addition to sharing your own content, share links, tips, articles, and resources you think would interest your online audience. I also love tweeting inspirational quotes that get me and my community fired up for success.

Don’t be afraid to share other resources with your community. It helps position you as an expert in your field, especially if you add your own commentary. Just make sure you always credit or link to the original source.

Tweet Formula #4: Start a Twitter chat

Most chats happen weekly or monthly at a regular time with a predetermined topic and typically last about an hour. It’s a great way to make new contacts and attract a specific type of audience that’s interested in your topic. Do some Q&A or have a particular theme.

You can start a chat on a site like TweetChat.com. You just need to choose a descriptive hashtag so participants can follow along, and promote your chat at least a few weeks in advance. If hosting a monthly or weekly Twitter chat is a bigger commitment than you want to take on, find an industry-related chat and pop in as a special guest expert.

Tweet Formula #5: Respond to @ mentions

How you respond to your customers online can be very telling about your business’s customer service philosophy. That’s why it’s so important to be responsive to your customers’ and clients’ tweets, especially if they mention you.

For positive or neutral tweets, feel free to respond and/or retweet as appropriate. If a client or customer tweets something negative, try to mitigate the situation by inquiring for more information, or by deferring the complaint offline to your customer service department. But always post a public response so others see you take care of your customers! For example: “Thanks for letting us know.  Susie from our service dept. will be in touch today.”

Question: Have you tried any of the above Tweet formulas? What’s worked best for YOU? Leave a comment below and tell us your favorite Twitter strategies.


© 2014 Ali International, LLC

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Success Secrets for Entrepreneurial Women” at www.AliBrown.com


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6 Replies to “5 Tweet Formulas to Engage Your Clients and Customers by Ali Brown”

  1. Amanda Hoffmann

    Congratulations Ali on your sensational achievement to be mentioned in Entrepreneur.com which was well deserved!

    Questions are sensational and sharing personal insights. Thank you for sharing these tips.

    1. Melissa Stewart

      Agree. Ali is a must follow!

  2. Patricia

    I have tried maybe only 2 of these suggestions. I will make a conscious effort to integrate the other 3. Thanks for the heads up.

    1. Melissa Stewart

      Hey Patricia! TY for stopping in and taking the time to leave a comment.

      These are great tips and I def agree that you should add all 5 to your routine.

  3. Erika

    As a consumer my favorite tweets to read are the ones that ask a question. (And come to think of it, those are my favorite kinds to post as well!) Behind the scenes glimpses are a popular choice as well!

    1. Melissa Stewart

      I agree Erika! Question tweets really get the conversations started.

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